Table 2 Frequency of likes for food and beverage related content linked to Winterlude by source

0 likes

4 (12.1)^a

7 (3.5)^a,b

0 (0.0)

1 (2.5)^a,b

4 (0.9)^b

16 (2.2)

1–50 likes

26 (78.8)^a,b

111 (56.1)^a

4 (57.1)^a,b

33 (82.5)^b

326 (72.4)^b,c

500 (68.7)

51–200 likes

3 (9.1)^a

70 (35.4)^b

1 (14.3)^a,b

5 (12.5)^a

111 (24.7)^a,b

190 (26.1)

Over 200 likes

0 (0.0)

10 (5.1)^a,b

2 (28.6)^a

1 (2.5)^a,b

9 (2.0)^b

22 (3.0)