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Table 5 Regression coefficients for total baskets with moderator mood (N = 291)

From: Randomized trial evaluating the effectiveness of within versus across-category front-of-package lower-calorie labelling on food demand

OutcomeProp. of labeled productskCal/DollarTotal Dollar SpentTotal kCalkCal / Serving
α (Within-category arm relative to control for happy participants)0.0069.45*−0.403567.64*19.81*
95% CI−0.05; 0.0527.72; 111.18−1.69; 0.891465.72; 5669.576.81; 32.80
βA (Across-category arm relative to Within-category arm for happy participants)−0.04−35.180.28− 1796.145.71
95% CI−0.11; 0.03− 88.79; 18.43−1.43; 1.99− 4618.52; 1026.25− 12.07; 23.49
β2 (Unhappy relative to happy participants in Within-category arm)0.05−108.65*0.92−5547.88*−28.86*
95% CI−0.4; 0.15− 181.10; −36.20− 1.56; 3.40− 9203.14; 1892.62−52.04; − 5.68
β3 (Unhappy in Across-category arm relative to Within-category arm)0.0267.85*−0.373524.290.64
95% CI−0.09; 0.13−4.35; 140.05−2.14; 1.40− 295.13; 7343.70− 25.19; 26.47
β2 + β3 (Unhappy relative to happy participants in Across-category arm)0.070−40.8000.550− 2023.590−28.22
95% CI−0.03; 0.17− 114.37; 32.76−2.06; 3.16− 5744.77; 1697.59−51.90; − 4.53
  1. * p < 0.05; CI stands for Confidence Interval