Randomized trial evaluating the effectiveness of within versus across-category front-of-package lower-calorie labelling on food demand

Table 5 Regression coefficients for total baskets with moderator mood (N = 291)

Outcome	Prop. of labeled products	kCal/Dollar	Total Dollar Spent	Total kCal	kCal / Serving
α (Within-category arm relative to control for happy participants)	0.00	69.45*	−0.40	3567.64*	19.81*
95% CI	−0.05; 0.05	27.72; 111.18	−1.69; 0.89	1465.72; 5669.57	6.81; 32.80
β_A (Across-category arm relative to Within-category arm for happy participants)	−0.04	−35.18	0.28	− 1796.14	5.71
95% CI	−0.11; 0.03	− 88.79; 18.43	−1.43; 1.99	− 4618.52; 1026.25	− 12.07; 23.49
β₂ (Unhappy relative to happy participants in Within-category arm)	0.05	−108.65*	0.92	−5547.88*	−28.86*
95% CI	−0.4; 0.15	− 181.10; −36.20	− 1.56; 3.40	− 9203.14; 1892.62	−52.04; − 5.68
β₃ (Unhappy in Across-category arm relative to Within-category arm)	0.02	67.85*	−0.37	3524.29	0.64
95% CI	−0.09; 0.13	−4.35; 140.05	−2.14; 1.40	− 295.13; 7343.70	− 25.19; 26.47
β₂ + β₃ (Unhappy relative to happy participants in Across-category arm)	0.070	−40.800	0.550	− 2023.590	−28.22
95% CI	−0.03; 0.17	− 114.37; 32.76	−2.06; 3.16	− 5744.77; 1697.59	−51.90; − 4.53

ISSN: 1471-2458