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Table 3 Characteristics of the sample for the non-health goal and health goal conditions

From: The impact of health vs. non-health goals on individuals’ lifestyle program choices: a discrete choice experiment approach

Characteristics

Non-health goal condition

Health goal condition

N

(%)

Avg.

N

(%)

Avg.

Gender

 Male

99

(46.7)

100

(51.3)

 Female

113

(53.3)

95

(48.7)

Educationa

 Below bachelor

151

(71.2)

136

(69.7)

 Bachelor or higher

60

(28.3)

58

(29.7)

 Don’t know

1

(0.5)

1

(0.5)

Age (average in years)

49

48

Self-reported health (0–100 scale)

72

70

Reported importance of goals (1–5 scale)

 Losing weight

3.67

3.70

 Feeling fitter

4.08

4.03

 Reducing risk of overweight related diseases

4.01

4.03

 Looking better

3.67

3.71

 Increasing life expectancy

3.95

4.04

 Improving endurance

4.07

4.09

Following a diet at the moment

 Yes

40

(18.9)

36

(18.5)

 No

172

(81.1)

159

(81.5)

Reported physical activity in a week (in hours)a

 0–2

94

(44.3)

89

(45.6)

 2–4

62

(29.2)

60

(30.8)

 4–8

47

(22.2)

35

(18.0)

  > 8

9

(4.2)

11

(5.6)

Ability to complete 6-month lifestyle program

 Yes

116

(54.7)

123

(63.1)

 No

28

(13.2)

26

(13.3)

 Don’t know

68

(32.1)

46

(23.6)

Participate in lifestyle program next 5 years

 Yes

47

(22.2)

51

(26.2)

 No

60

(28.3)

50

(25.6)

 Don’t know

105

(49.5)

94

(48.2)

  1. a Categories are combined