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Table 3 Characteristics of the sample for the non-health goal and health goal conditions

From: The impact of health vs. non-health goals on individuals’ lifestyle program choices: a discrete choice experiment approach

Characteristics Non-health goal condition Health goal condition
N (%) Avg. N (%) Avg.
Gender
 Male 99 (46.7) 100 (51.3)
 Female 113 (53.3) 95 (48.7)
Educationa
 Below bachelor 151 (71.2) 136 (69.7)
 Bachelor or higher 60 (28.3) 58 (29.7)
 Don’t know 1 (0.5) 1 (0.5)
Age (average in years) 49 48
Self-reported health (0–100 scale) 72 70
Reported importance of goals (1–5 scale)
 Losing weight 3.67 3.70
 Feeling fitter 4.08 4.03
 Reducing risk of overweight related diseases 4.01 4.03
 Looking better 3.67 3.71
 Increasing life expectancy 3.95 4.04
 Improving endurance 4.07 4.09
Following a diet at the moment
 Yes 40 (18.9) 36 (18.5)
 No 172 (81.1) 159 (81.5)
Reported physical activity in a week (in hours)a
 0–2 94 (44.3) 89 (45.6)
 2–4 62 (29.2) 60 (30.8)
 4–8 47 (22.2) 35 (18.0)
  > 8 9 (4.2) 11 (5.6)
Ability to complete 6-month lifestyle program
 Yes 116 (54.7) 123 (63.1)
 No 28 (13.2) 26 (13.3)
 Don’t know 68 (32.1) 46 (23.6)
Participate in lifestyle program next 5 years
 Yes 47 (22.2) 51 (26.2)
 No 60 (28.3) 50 (25.6)
 Don’t know 105 (49.5) 94 (48.2)
  1. a Categories are combined