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Table 2 Example of a choice task for the non-health goal condition

From: The impact of health vs. non-health goals on individuals’ lifestyle program choices: a discrete choice experiment approach

Features

Program A

Program B

Diet

restricted diet

flexible low-calorie diet

Exercise per week

6 h of exercise

2 h of exercise

Expected weight loss

10 kg

5 kg

Goal

looking better by losing weight

looking better by losing weight

I prefer:

Program A

Program B