Attributes
|
Attribute levels
|
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Non-health goal condition
|
Health goal condition
|
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Diet
|
Flexible low-calorie diet
|
Flexible low-calorie diet
|
Restricted diet
|
Restricted diet
|
Exercise per week
|
2 h of exercise
|
2 h of exercise
|
4 h of exercise
|
4 h of exercise
|
6 h of exercise
|
6 h of exercise
|
Expected weight loss
|
5 kg
|
5 kg
|
10 kg
|
10 kg
|
Goal a
|
Looking better by losing weight
|
Increasing life expectancy by losing weight
|
- DCE indicates discrete choice experiment
- a The goal attribute had a fixed attribute level in each goal condition