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Table 1 Demographic characteristics of participants

From: What do Australian health consumers believe about commercial advertisements and testimonials? a survey on health service advertising

  Frequency (n = 1564) Percentage
Gender
 Male 764 48.8
 Female 799 51.1
 Other 1 0.1
Age
 18–24 242 15.5
 25–34 276 17.6
 35–44 259 16.6
 45–54 255 16.3
 55–64 228 14.6
 65–74 255 16.3
 75–84 45 2.9
 85+ 4 0.3
Indigenous status
 Aboriginal 40 2.6
 Torres Strait Islander 15 1.0
 Neither 1507 96.4
 Both 2 0.1
Ethnicity
 White 1221 78.1
 Asian (South-East) 112 7.2
 Indian 57 3.6
 Asian (North-East or Chinese) 60 3.8
 Pakistani 10 0.6
 Arabic 12 0.8
 African 10 0.6
 Other 55 3.5
 Mixed 27 1.7
Education
 Less than Year 12 or equivalent 232 14.8
 Year 12 or equivalent (HSC/Leaving certificate) 281 18.0
 Vocational Qualification 266 17.0
 Associate Diploma 109 7.0
 Undergraduate Diploma 74 4.7
 Bachelor degree (including honours) 393 25.1
 Masters degree 111 7.1
 Postgraduate Diploma (includes graduate certificate) 76 4.9
 Doctorate 22 1.4