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Table 1 Demographic characteristics of participants

From: What do Australian health consumers believe about commercial advertisements and testimonials? a survey on health service advertising

 

Frequency (n = 1564)

Percentage

Gender

 Male

764

48.8

 Female

799

51.1

 Other

1

0.1

Age

 18–24

242

15.5

 25–34

276

17.6

 35–44

259

16.6

 45–54

255

16.3

 55–64

228

14.6

 65–74

255

16.3

 75–84

45

2.9

 85+

4

0.3

Indigenous status

 Aboriginal

40

2.6

 Torres Strait Islander

15

1.0

 Neither

1507

96.4

 Both

2

0.1

Ethnicity

 White

1221

78.1

 Asian (South-East)

112

7.2

 Indian

57

3.6

 Asian (North-East or Chinese)

60

3.8

 Pakistani

10

0.6

 Arabic

12

0.8

 African

10

0.6

 Other

55

3.5

 Mixed

27

1.7

Education

 Less than Year 12 or equivalent

232

14.8

 Year 12 or equivalent (HSC/Leaving certificate)

281

18.0

 Vocational Qualification

266

17.0

 Associate Diploma

109

7.0

 Undergraduate Diploma

74

4.7

 Bachelor degree (including honours)

393

25.1

 Masters degree

111

7.1

 Postgraduate Diploma (includes graduate certificate)

76

4.9

 Doctorate

22

1.4