Table 4 Trip counts and expenditures by shopping trip patterns (cluster)
Mean (LSE) | Total Population | Superstore (SS) | Supermarket (SM) | Mix | Weighted t-tests | |
|---|---|---|---|---|---|---|
SS vs SM | SS + SM vs Mix | |||||
Trip Counts | ||||||
Total | 8.34(0.14) | 5.32(0.26) | 5.41 (0.23) | 10.01 (0.16) | ||
FAH | 3.28 (0.05) | 3.36 (0.14) | 3.54 (0.13) | 3.19 (0.06) | ||
FAFH | 5.05 (0.14) | 1.96 (0.15) | 1.87 (0.12) | 6.82 (0.17) | ||
Trip Count Percentages | ||||||
FAH (%) | 49.84 (0.86) | 72.03 (1.32) | 72.96 (1.16) | 37.08 (0.76) | ||
FAFH (%) | 50.16 (0.86) | 27.97 (1.32) | 27.04 (1.16) | 62.92 (0.76) | ||
Expenditures | ||||||
Total | 173.06 (3.91) | 139.19 (7.81) | 140.30 (7.01) | 191.65 (5.33) | *** | |
FAH (%) | 68.80 (0.60) | 86.17 (0.80) | 82.98 (1.18) | 60.06 (0.71) | * | *** |
FAFH (%) | 31.20 (0.60) | 13.83 (0.80) | 17.02 (1.18) | 39.94 (0.71) | * | *** |