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Table 2 Parent perceptions of the health and nutritional attributes of the advertised product by advertising condition

From: Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study

  Advertising condition
Non-food
(control)
Confectioneryc Confectioneryc
+ counter-ad
M SD M SD M SD
Healthiness
 Conventional confectionery brand 2.48 1.77 2.76a* 1.87 2.59 1.91
 Pseudo-healthy brand 3.09 1.75 3.80a*** 1.73 2.88b*** 1.75
Sugar content
 Conventional confectionery brand 6.01 1.40 5.63a** 1.55 5.95b** 1.46
 Pseudo-healthy brand 5.54 1.51 5.06a*** 1.50 5.48b*** 1.60
Fibre content
 Conventional confectionery brand 2.40 1.81 2.67 1.85 2.31b* 1.76
 Pseudo-healthy brand 2.93 1.79 3.38a** 1.73 2.72b*** 1.73
  1. *P < 0.05; ** P < 0.01; *** P < 0.001
  2. aSignificant difference compared to non-food (control) advertising condition
  3. bSignificant difference compared to confectionery advertising condition
  4. cBranded advertising for the respective conventional and pseudo-healthy confectionery products