Evaluation of a multimedia youth anti-smoking and girls’ empowerment campaign: SKY Girls Ghana

Hutchinson, Paul; Leyton, Alejandra; Meekers, Dominique; Stoecker, Charles; Wood, Francine; Murray, Joanna; Dodoo, Naa Dodua; Biney, Adriana

doi:10.1186/s12889-020-09837-5

BMC Public Health

Table 9 Reporting of balance assessment, intention-to-treat analysis

From: Evaluation of a multimedia youth anti-smoking and girls’ empowerment campaign: SKY Girls Ghana

Specification	Variable	Sample	ATT			ATE
Specification	Variable	Sample	Mean treatment group	Mean control group	Std-difference	Mean treatment group	Mean control group	Std-difference
Full intention to treat vs. no intention to treat	Cellphone access	Unweighted	0.64	0.62	0.03	0.64	0.62	0.03
	Cellphone access	Weighted	0.64	0.64	0.00	0.63	0.62	0.01
	Daily access to media channels	Unweighted	0.68	0.64	0.06	0.68	0.64	0.06
	Daily access to media channels	Weighted	0.68	0.68	0.00	0.66	0.65	0.02
	Monthly participation in social activities	Unweighted	2.94	2.40	0.40	2.94	2.40	0.40
	Monthly participation in social activities	Weighted	2.94	2.95	0.00	2.65	2.48	0.12
	Use of social media during the last week	Unweighted	0.27	0.36	−0.11	0.27	0.36	−0.11
	Use of social media during the last week	Weighted	0.27	0.26	0.02	0.31	0.32	−0.02
	Low wealth quintile	Unweighted	0.17	0.23	−0.15	0.17	0.23	−0.15
	Low wealth quintile	Weighted	0.17	0.17	0.00	0.20	0.22	−0.04
	Middle wealth quintile	Unweighted	0.23	0.19	0.08	0.23	0.19	0.08
	Middle wealth quintile	Weighted	0.23	0.23	0.00	0.21	0.20	0.02
	High wealth quintile	Unweighted	0.19	0.19	0.00	0.19	0.19	0.00
	High wealth quintile	Weighted	0.19	0.19	0.01	0.19	0.19	0.00
	Highest wealth quintile	Unweighted	0.19	0.18	0.02	0.19	0.18	0.02
	Highest wealth quintile	Weighted	0.19	0.19	0.00	0.19	0.18	0.01
	Number of antismoking messages exposed to	Unweighted	1.39	1.21	0.13	1.39	1.21	0.13
	Number of antismoking messages exposed to	Weighted	1.39	1.38	0.01	1.28	1.23	0.04
Partial intention to treat vs. no intention to treat	Cellphone access	Unweighted	0.64	0.62	0.04	0.64	0.62	0.04
	Cellphone access	Weighted	0.64	0.64	0.00	0.63	0.62	0.02
	Daily access to media channels	Unweighted	0.71	0.64	0.09	0.71	0.64	0.09
	Daily access to media channels	Weighted	0.71	0.70	0.01	0.66	0.65	0.00
	Monthly participation in social activities	Unweighted	3.22	2.40	0.59	3.22	2.40	0.59
	Monthly participation in social activities	Weighted	3.21	3.18	0.02	2.63	2.56	0.05
	Use of social media during the last week	Unweighted	0.59	0.36	0.23	0.59	0.36	0.23
	Use of social media during the last week	Weighted	0.59	0.58	0.01	0.42	0.40	0.02
	Low wealth quintile	Unweighted	0.15	0.23	−0.19	0.15	0.23	−0.19
	Low wealth quintile	Weighted	0.15	0.15	0.01	0.20	0.21	−0.03
	Middle wealth quintile	Unweighted	0.18	0.19	− 0.03	0.18	0.19	− 0.03
	Middle wealth quintile	Weighted	0.18	0.19	−0.03	0.21	0.19	0.04
	High wealth quintile	Unweighted	0.20	0.19	0.02	0.20	0.19	0.02
	High wealth quintile	Weighted	0.20	0.20	0.01	0.19	0.20	−0.01
	Highest wealth quintile	Unweighted	0.26	0.18	0.19	0.26	0.18	0.19
	Highest wealth quintile	Weighted	0.26	0.26	0.01	0.20	0.20	0.01
	Number of antismoking messages exposed to	Unweighted	1.35	1.21	0.10	1.35	1.21	0.10
	Number of antismoking messages exposed to	Weighted	1.35	1.32	0.02	1.21	1.23	−0.02

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