From: Evaluation of a multimedia youth anti-smoking and girls’ empowerment campaign: SKY Girls Ghana
Outcome | Outcome indicator | Full treatment | Partial treatment | ||
---|---|---|---|---|---|
Marginal Effect | Std Err | Marginal Effect | Std Err | ||
1. Girls are part of supportive ‘sistahood’ | Perception of sources of social support outside the family | 0.0926 | (0.048) | 0.0419 | (0.054) |
Perception that friends support their decisions | 0.0563 | (0.044) | 0.0749 | (0.043) | |
Perception of acceptance when saying no to friends | 0.0037 | (0.040) | − 0.0983* | (0.050) | |
Perception of pressure to smoke shisha (−) | − 0.0706 | (0.043) | − 0.134** | (0.051) | |
Perception of pressure to smoke cigarettes (−) | − 0.0974* | (0.048) | − 0.0481 | (0.057) | |
2. Girls connect, share, explore issues | Held conversations with friends about smoking | 0.127** | (0.043) | −0.157* | (0.063) |
Held conversations with adults about smoking | 0.0845 | (0.060) | 0.00484 | (0.072) | |
3. Girls express themselves through choices they make | Perception of being able to make choices for themselves | 0.115* | (0.057) | −0.0011 | (0.068) |
4. Girls model refusal skills | Perception of confidence when saying no to friends | −0.0722 | (0.079) | −0.195** | (0.074) |
5. Reduced aspiration to smoke | Agreement with beliefs that favor smoking shisha (a) | 0.0513 | (0.047) | −0.0445 | (0.060) |
Agreement with beliefs that favor smoking cigarettes (a) | 0.117** | (0.040) | 0.0255 | (0.055) | |
Agreement with the idea that peers can justify smoking shisha (a) | −0.216** | (0.042) | −0.205** | (0.054) | |
Agreement with the idea that peers can justify smoking cigarettes (a) | − 0.118** | (0.044) | −0.00162 | (0.052) | |
Perception that most peers smoke tobacco (−) | −0.0285 | (0.044) | 0.0286 | (0.054) | |
Perception that most peers smoke shisha (−) | −0.0239 | (0.043) | −0.0527 | (0.046) |