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Table 2 Manipulation checks for the variables identification, congruency and similaritya

From: Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Variables Fictitious fit influencer (n = 77) Real fit influencer (n = 77) P-value
Identification 1.180 (1.448)
(0–5)
2.740 (1.593)
(0–7)
<.001
Congruency 4.390 (.934)
(1–6)
4.770 (.793)
(2–6)
.008
Similarity 5.566 (1.727)
(1–9)
6.197 (1.930)
(1–10)
.034
  1. aMeans ± (SD), min-max