Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Table 2 Manipulation checks for the variables identification, congruency and similarity^a

Variables	Fictitious fit influencer (n = 77)	Real fit influencer (n = 77)	P-value
Identification	1.180 (1.448) (0–5)	2.740 (1.593) (0–7)	<.001
Congruency	4.390 (.934) (1–6)	4.770 (.793) (2–6)	.008
Similarity	5.566 (1.727) (1–9)	6.197 (1.930) (1–10)	.034

ISSN: 1471-2458