FCQ factors n (%) | Not Important | Low Importance | Neutral | Important | Very Important |
---|---|---|---|---|---|
Keeps me healthy (n=159)a | 0 (0.0%) | 2 (1.3%) | 12 (7.5%) | 62 (39.0%) | 83 (52.2%) |
Nutritious (n=158)a | 1 (0.6%) | 1 (0.6%) | 13 (8.2%) | 63 (39.9%) | 80 (50.6%) |
Easily available (n=159)a | 1 (0.6%) | 4 (2.5%) | 23 (14.5%) | 66 (41.5%) | 65 (40.9%) |
Keeps me awake and alert (n=159)a | 4 (2.5%) | 7 (4.4%) | 21 (13.2%) | 68 (42.8%) | 59 (37.1%) |
High in vitamins/minerals (n=159)a | 1 (0.6%) | 5 (3.1%) | 27 (17.0%) | 68 (42.8%) | 58 (36.5%) |
Tastes good (n=159)a | 2 (1.3%) | 5 (3.1%) | 18 (11.3%) | 77 (48.4%) | 57 (35.8%) |
Good value for money (n=159)a | 1 (0.6%) | 6 (3.8%) | 29 (18.2%) | 66 (41.5%) | 57 (35.8%) |
Helps control my weight (n=159)a | 6 (3.8%) | 12 (7.5%) | 37 (23.3%) | 47 (29.6%) | 57 (35.8%) |
High in protein (n=159)a | 0 (0.0%) | 6 (3.8%) | 26 (16.4%) | 73 (45.9%) | 54 (34.0%) |
Easy to prepare (n=159)a | 4 (2.5%) | 8 (4.0%) | 41 (25.8%) | 54 (34.0%) | 52 (32.7%) |
Can be bought close to where I live or work (n=159)a | 3 (1.9%) | 13 (8.2%) | 29 (18.2%) | 66 (41.5%) | 48 (30.2%) |
Is good for my skin/teeth/hair/nails (n=159)a | 2 (1.3%) | 7 (4.4.%) | 40 (25.2%) | 63 (39.6%) | 47 (29.6%) |
Contains natural ingredients (n=158)a | 2 (1.3%) | 6 (3.8%) | 32 (20.3%) | 72 (45.6%) | 46 (29.1%) |
Can be cooked very simply (n=159)a | 4 (2.5%) | 12 (7.5%) | 29 (18.2%) | 73 (45.9%) | 41 (25.8%) |
Makes me feel good (n=159)a | 7 (4.4%) | 15 (9.4%) | 39 (24.5%) | 60 (37.7%) | 38 (23.9%) |
Not expensive (n=159)a | 5 (3.1%) | 11 (6.9%) | 55 (34.6%) | 52 (32.7%) | 36 (22.6%) |
No additives (n=157)a | 3 (1.9%) | 18 (11.5%) | 62 (39.5%) | 45 (28.7%) | 29 (28.7%) |
No artificial ingredients (n=159) | 2 (1.3%) | 21 (13.2%) | 65 (40.9%) | 44 (27.7%) | 27 (17.0%) |
Low in fat (n=159) | 5 (3.1%) | 25 (15.7%) | 59 (37.1%) | 47 (29.6%) | 23 (14.5%) |
Cheap (n=159) | 7 (4.4%) | 16 (10.1%) | 65 (40.9%) | 48 (30.2%) | 23 (14.5%) |
Takes no time to prepare (n=158) | 5 (3.2%) | 21 (13.3%) | 60 (38.0%) | 49 (31.0%) | 23 (14.6%) |
Helps me relax (n=159) | 17 (10.7%) | 29 (18.2%) | 61 (38.4%) | 30 (18.9%) | 22 (13.8%) |
Helps me cope with stress (n=158) | 29 (18.4%) | 28 (17.7%) | 57 (36.1%) | 24 (15.2%) | 20 (12.7%) |
Has a pleasant texture (n=159) | 6 (3.8%) | 22 (13.8%) | 59 (37.1%) | 53 (33.3%) | 19 (11.9%) |
Low in calories (n=159) | 7 (4.4%) | 27 (17.0%) | 73 (45.9%) | 35 (22.0%) | 17 (10.7%) |
High in fibre (n=159) | 5 (3.1%) | 19 (11.9%) | 70 (44.0%) | 49 (30.8%) | 16 (10.1%) |
Familiar to me (n=159) | 13 (8.2%) | 28 (17.6%) | 44 (27.7%) | 61 (38.4%) | 13 (8.2%) |
Smells nice (n=159) | 9 (5.7%) | 27 (17.0%) | 50 (31.4%) | 60 (37.7%) | 13 (8.2%) |
Helps me cope with life (n=159) | 30 (18.9%) | 30 (18.9%) | 58 (36.5%) | 28 (17.6%) | 13 (8.2%) |
Is what I usually eat (n=159) | 20 (12.6%) | 27 (17.0%) | 61 (38.4%) | 39 (24.5%) | 12 (7.5%) |
Environmentally friendly packaging (n=158) | 20 (12.7%) | 37 (23.4%) | 55 (34.8%) | 34 (21.5%) | 12 (7.6%) |
Has the country of origin clearly marked (n=159) | 57 (35.8%) | 35 (22.0%) | 45 (28.3%) | 14 (8.8%) | 8 (5.0%) |
Comes from countries I approve of politically (n=159) | 70 (44.0%) | 33 (20.8%) | 41 (25.8%) | 9 (5.7%) | 6 (3.8%) |
Looks nice (n=159) | 33 (20.8%) | 36 (22.6%) | 54 (34.0%) | 30 (18.9%) | 6 (3.8%) |
Is like the food I ate when I was a child (n=159) | 50 (31.4%) | 46 (28.9%) | 50 (31.4%) | 8 (5.0%) | 5 (3.1%) |
Cheers me up (n=159) | 21 (13.2%) | 17 (10.7%) | 59 (37.1%) | 39 (24.5%) | 23 (14.5%) |