Table 3 Assessing the use of the seven reference criteria of social marketing and the observed impact on the increase in physical activity

(DiGuiseppi et al., 2014) [31]

>  60 yrs

Yes

Yes

No

Yes

Yes

Yes

Yes

Yes

(Verma et al., 2016)

>  60 yrs

Yes

Yes

No

Yes

Yes

No

Yes

Yes

(Kamada et al., 2018) [32]

40–79 yrs

Yes

Yes

Yes

Yes

Yes

No

Yes

Yes

(Wilson et al., 2015) [33]

18–85 yrs

Yes

Yes

No

Yes

Yes

No

Yes

Yes

(Withall et al., 2012) [34]

≥18 yrs

Yes

Yes

No

Yes

Yes

No

Yes

Yes

(Matsudo et al., 2002) [36]

18 yrs. ≤ to > 60 yrs

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes

(Russell and Oakland,.2007) [38]

>  60 yrs

Yes

Yes

No

No

Yes

Yes

Yes

Yes

(Reger-Nash et al., 2006) [37]

35–65 yrs

Yes

Yes

Yes

No

No

Yes

Yes

Yes

(Richert et al., 2007) [39]

30–70 yrs

Yes

Yes

No

No

Yes

No

Yes

No