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Table 3 Number of identified corporate social responsibility initiatives by CAI and Non-CAI food and beverage company

From: The physical activity and nutrition-related corporate social responsibility initiatives of food and beverage companies in Canada and implications for public health

CAI/ Non-CAI Company CSR Initiativesn(%) Description of the Initiative Categorization of the initiative
CAI Companies Campbell Company of Canada 1 (2.8) “Help Hunger Disappear”:
“To donate food to food banks across Canada and encourage Canadians to get involved and make donations to their local food banks.”
Philanthropy
Nutrition
General-targeted
Coca-Cola Canada Ltd. 2 (5.6) “Donating Minute Maid 100% fruit juices to Breakfast Club of Club of Canada” Philanthropy
Nutrition
Child-targeted
Funding provided to ParticipAction Teen Challenge
“A non-profit organization dedicated to inspiring and supporting healthy and active living in Canada.”
Philanthropy
Physical activity
Child-targeted
Danone Canada Inc. 7 (19.4) “Donating yogurt to Breakfast Club of Canada and Breakfast Club of Quebec” Philanthropy
Nutrition
Child-targeted
“Feel Good Everyday Blog Healthy Eating”:
“Providing nutritional advice to Danone customers.”
Education
Nutrition
General-targeted
“Nutricia Research”:
“A new global research centre to accelerate innovation in early life nutrition and advanced medical nutrition.”
Research
Nutrition
General-targeted
“Nutrition Facts Education Campaign”:
“… a collaboration between Food & Consumer Products of Canada (FCPC) and Health Canada that will better enable Canadians to understand and use the Nutrition Facts table (NFt), particularly the % Daily Value, on packaged food products.”
Education
Nutrition
General-targeted
“The Danone Institute of Canada: Yogurt in Nutrition: Initiative for a Balanced Diet”:
“A non-profit foundation created in 1998 and funded by Danone inc. It is administered by an independant board of directors and scientific council, comprised largely of members that are dietitians and researchers.”
The institute provides research grants and awards.
Research
Nutrition
General-targeted
Danone Nations Cup
“A chance for the best boys and girls in the age range 10 to 12 year-olds to showcase their soccer talents in a major international soccer competition. Zinedine Zidane is the international Ambassador of the Danone Nations Cup.”
Philanthropy
Physical activity
Child-targeted
Lole White Tour
“On Wednesday August 10, join us for the very first Oikos Canada #FacebookLive Yoga session and get ready for LOLË: The White Tour Montreal. This live class given by Juna Yoga founder Nadia Bonenfant will start at 8:15 a.m. (ET). Don’t miss it!”
Philanthropy
Physical activity
General-targeted
Kellogg’s Canada Inc. 2 (5.6) “Breakfasts for Better Days”:
Program involving the donation of Kellogg’s cereals to “feed children and families across Canada”.
Philanthropy
Nutrition
Child-targeted
“Nutrition at its Best From Kellogg’s”:
“For more than 100 years, our best is in providing a nourishing start for families everywhere. Delicious, wholesome beginnings that fill bellies and fuel bodies and minds.”
Education
Nutrition
General-targeted
Kraft Canada Inc. 2 (5.6) “Healthy Living”:
“Kraft Canada’s selection of Healthy Living recipes helps you plan a delicious and health-conscious meal for you & your family.”
Education
Nutrition
General-targeted
“Hockey Centre ”:
Nutrition education and recipes for families with hockey-playing kids.
Education
Nutrition
General-targeted
Maple Leaf Foods 5 (13.9) “Tastebuds”:
“Tastebuds is a partnership among community agencies that supports local student nutrition programs for children and youth in Hamilton.”
Philanthropy
Nutrition
Child-targeted
“Food for Thought”:
“In 2015, Brandon’s Food for Thought Breakfast & Snack Program provided a nutritional breakfast or snack at 19 schools, serving more than 72,000 meals to students.”
Philanthropy
Nutrition
Child-targeted
UNICEF Canada:
“Maple Leaf has a long-standing relationship with UNICEF Canada, helping the organization to leverage funding from other sources and deliver critical nutrition relief to crisis areas around the world.”
Philanthropy
Nutrition
Child-targeted
“Advancing Nutrition and Health”
“There is significant commercial and social benefit to advancing the nutrition and health benefits of the Company’s products. Maple Leaf Foods continues to advance the use of simpler, natural ingredients, reducing or eliminating antibiotic use in animal production, and other key initiatives including reducing sodium levels to meet Health Canada guidelines”
Other
Nutrition
General-targeted
Maple Leaf Centre for Action on Food Security
“The Maple Leaf Centre for Action on Food Security (“the Centre”) collaborates with other organizations and individuals to advance food security. We are seeking to raise the profile of this pressing social issue, advocate for critical policies and invest in programs required to make sustainable improvements.” / “MISSISSAUGA, ON, December 6, 2016 – Maple Leaf Foods today announced a long-term commitment to advance sustainable food security through the launch of the Maple Leaf Centre for Action on Food Security (“the Centre”), a not-for-profit organization. The Company expects to invest over $10 million over the next five years to support the Centre’s activities and will also make product donations exceeding $1.5 million annually. (....) The Centre will share learning from its work and support networks, collaboration and research in the food security sector that builds further understanding of the issues, approaches and enables knowledge transfer.”
Philanthropy
Nutrition
General-targeted
McDonald’s Canada 1 (2.8) atoMC/ Equipe McDo (Qc)
“McDonald’s Canada is proud to support minor hockey in communities across the country, by offering young players a unique opportunity to build their sense of teamwork and improve both their on-ice game skills and off-ice life skills.”
Minor Hockey, Atom Level (10-11y.o.) & Bantom Level (13–14 y.o. (Qc) / 3 AtoMC Athlete Ambassadors
Philanthropy
Physical Activity
Child-targeted
Mondelēz Canada 1 (2.8) “Nutrition Science Corner”:
“We design, develop and share our innovations in nutrition research through the foods and beverages we create.”
Education
Nutrition
General-targeted
Nestlé 5 (13.9) “Good Food, Good Life Community Program”:
“Nestlé Canada’s Good Food, Good Life Community Program encourages and supports the promotion of health and wellness in the communities we all share.”/ “Our charitable and non-profit support is directed toward programs and organizations that support healthy active living, with specific emphasis on encouraging physical activity in children, youth and their families, all in a non-competitive setting.”
Philanthropy
Physical Activity
Child-targeted
Donations to Food Banks Canada Philanthropy
Nutrition
General-targeted
“Nutrition Facts Education Campaign”:
“… a collaboration between Health Canada and Food & Consumer Products of Canada (FCPC). The initiative is a broad-based campaign launched in 2010 to help Canadians better understand and use the Nutrition Facts table (NFt), particularly the % Daily Value, on packaged food products to make informed food choices.”
Education
Nutrition
General-targeted
“Le Grand Défi Pierre Lavoie”:
“… an organization committed to promoting healthy life habits among young people, through physical activity and healthy eating … Established in 2008, Le Grand Défi is the largest health-related activity ever organized in the province of Quebec.”
Philanthropy
Physical activity
Child-targeted
“EATracker”:
“Nestlé Canada wants to help Canadians make the right food and activity choices. EATracker is a tool produced by the Dietitians of Canada (and developed with a technical grant from Nestlé Canada) to help individuals keep track of their daily food and activity choices, and show how they are doing compared to current recommendations.”
Education
Nutrition
General-targeted
Parmalat Canada 2 (5.6) Donation to Breakfast Club of Canada Philanthropy
Nutrition
Child-targeted
“Toonies for Tummies”:
“Toonies for Tummies, brought to you by The Grocery Foundation, helps support over 4500 school nutrition programs in Ontario.”
Philanthropy
Nutrition
Child-targeted
Pepsico Canada 7 (19.4) “Nutrition Facts Education Campaign”:
“… a collaboration between Food & Consumer Products of Canada (FCPC) and Health Canada that will better enable Canadians to understand and use the Nutrition Facts table (NFt), particularly the % Daily Value, on packaged food products.”
Education
Nutrition
General-targeted
Support of The Canadian Foundation for Dietetic Research
“The Canadian Foundation for Dietetic Research (CFDR) is a registered charitable foundation that provides grants for research in dietetics and nutrition. This research supports quality advice, programs, resources and service delivery—based on credible scientific evidence—that ultimately enhances the health of Canadians.”
Research
Nutrition
General-targeted
“Gatorade Sports Science Centre”:
“Founded in 1985, the Gatorade Sports Science Institute (GSSI) is committed to helping athletes optimize their health and performance through research and education in hydration and nutrition science.”
Research
Nutrition
General-targeted
Partnership with the YMCA Philanthropy
Physical Activity
General-targeted
Donation to Food Banks Canada Philanthropy
Nutrition
General-targeted
O-Course
“The O Course is an EXTREME obstacle course workout designed by former U.S. Marine Drill Instructor Sgt. Tony A. It will challenge you physically and mentally to help you #KEEPSWEATING this summer!”
Philanthropy
Physical activity
General-targeted
GCAMP
“Gatorade is hosting #GCAMP on July 26 & 27; a hockey camp that will bring together players all across Canada who have demonstrated what it means to #WinFromWithin.”
Philanthropy
Physical activity
Child-targeted
Weston Foods Canada 1 (2.8) “Weston Cares”:
“Weston Cares is a National initiative driven by employees to raise money for children’s charities promoting healthy active living.”
Philanthropy
Physical activity
Child-targeted
Total (100) 36 (100)
Non-CAI Companies Agropur Co-Op 9 (33.3)   
“Club des petits déjeuners du Québec”:
“… the Club des petits déjeuners du Québec serves hot breakfasts to students, providing two essential ingredients for our youth to start their school day: a nutritious breakfast and a nourishing environment.”
Philanthropy
Nutrition
Child-targeted
Donations to The Breakfast Clubs of Canada Philanthropy
Nutrition
Child-targeted
Support of The Foundation OLO
“The Foundation OLO helps children get a good start in life and come into this world in good health through appropriate action and nutritional support”
This program provides food vouchers and nutritional supplements to pregnant women.
Philanthropy
Nutrition
General-targeted
“Milk for Kids”:
“… providing fresh milk to families in need through local food banks. Begun in Victoria in 1999, the Milk for Kids program now provides more than 70,000 litres of milk each year to families throughout Vancouver Island.”
Philanthropy
Nutrition
Child-targeted
Active Lives (no description available) Philanthropy
Physical activity
Unknown target group
Times Colonist 10 K Run Philanthropy
Physical activity
General-targeted
Supercities Walk for MS Philanthropy
Physical activity
General-targeted
CIBC Run for the Cure Philanthropy
Physical activity
General-targeted
Victoria’s Dragon Boast Festival Philanthropy
Physical activity
General-targeted
Canada Dry Mott’s Inc. (Dr. Pepper Snapple Group) 2 (7.4) “Let’s Play”:
“Let’s Play is a community partnership led by Canada Dry Mott’s and its parent company. Dr Pepper Snapple Group to get kids and families active…Random Acts of Play is a program that helps facilitate play and healthy, active lifestyles for children all across Canada by donating sports activity equipment to community groups and schools.”
Philanthropy
Physical activity
Child-targeted
“ACTION Nation”:
“The mission of ACTION Nation is to foster physically active, engaged and sustainable communities where our employees, customers and consumers live and work.”
Philanthropy
Physical activity
General-targeted
Cara Operations 3 (11.1) Alpine Ontario for the K1, K2, and Junior Ski Race Series.
“In addition, Swiss Chalet sponsors Alpine Ontario for the K1, K2, and Junior Ski Race Series benefiting almost 4000 kids between the ages of 11 to 19. Partnering with Alpine Ontario gives Swiss Chalet an opportunity to further promote family time both on the hill, as well as in our Restaurants.”
Philanthropic
Physical activity
Child-targeted
The Ride to Conquer Cancer
“Swiss Chalet is a proud sponsor of The Ride to Conquer Cancer TM benefiting The Princess Margaret Hospital Foundation. The Ride is a unique, two-day cycling event that covers over 200 km from Toronto to Niagara Falls.”
Philanthropic
Physical activity
General-targeted
Support to various charities
“Kelsey’s, Montana’s, Milestones & Harvey’s partners with charities that support local communities, schools and sports teams across the country.”
Philanthropic
Physical activity
Child-targeted
Con-Agra Foods Canada Inc. 1 (3.7) “Toonies for Tummies”:
“Children in your community are going to school hungry - and a toonie can help change that. Snack Pack is proud to sponsor Toonies for Tummies in fighting child hunger and providing nutritious breakfasts to kids across Canada.”
Philanthropy
Nutrition
Child-targeted
Dairy Farmers of Canada 7 (25.9) “Canadian Dairy Research”:
“The site contains a vast collection of dairy cattle research results and knowledge at your fingertips. You can access the latest available information on dairy research in formats ranging from scientific articles to news stories. The research results originate from more than 20 years of research funded by Canadian dairy producers in partnership with: Agriculture and Agri-Food Canada, the Natural Sciences and Engineering Research Council, the Canadian Dairy Network and the Canadian Dairy Commission.”
Research
Nutrition
General-targeted
“Dairy Nutrition”:
“Welcome to Dairy Nutrition, the most comprehensive and up-to-date source of scientific information for the health professional on the role of milk products in nutrition and health.”
Education
Nutrition
General-targeted
“Dairy Goodness”:
“Make smart choices or to stay in shape. Find out how milk products and better habits can lead you to good health.”
Education
Nutrition
General-targeted
“Teach Nutrition”:
“Created exclusively to support educators teaching healthy eating.”
Education
Nutrition
Child-targeted
Support of  School Milk Programs
“The Elementary School Milk Program (ESMP) in Ontario, and the School Milk Program (SMP) in New Brunswick and Nova Scotia, help provide students with some of the nutrients they need to stay active and ready to learn all day.”
Philanthropy
Nutrition
Child-targeted
The Milk Run
“The Milk Run is a 6 km trail run around a dairy farm that will showcase everything amazing about Dairy Farming and Milk!”
Philanthropy
Physical activity
General-targeted
Fuelling Women Champions—Champions Fund
“The Champions Fund was created by Canada’s dairy farmers to empower the female athletic community, to provide a resource that can help change the game for Canada’s young girls and women athletes.”
Philanthropy
Physical activity
Child-targeted
Mccain Foods Canada 1 (3.7) “McCain Kids Table”:
“The McCain Kids Table program works with Breakfast for Learning to help feed hungry children in the community, because we believe no one should go to school hungry.”
Philanthropy
Nutrition
Child-targeted
Subway Canada 1 (3.7) “Expert Advice”:
“Nutritionist hired by Subway Canada offering nutritional advice.”
Education
Nutrition
General-targeted
Tim Horton’s Canada 2 (7.4) “Tim Horton’s Free Swim”:
“Tim Horton’s restaurant owners proudly offer complimentary swimming during the March Break and summer season at local community pools across the country.”
Philanthropy
Physical activity
Child-targeted
The Timbits Minor Sports Program.
“The Timbits Minor Sports Program is a community-oriented sponsorship program that provides opportunities for kids aged four to nine to play house league sports.”
Philanthropy
Physical activity
Child-targeted
Yum! Brands Inc 1 (3.7) “Yum! Brands’ World Hunger Relief”:
“Pizza Hut has provided over 460 million meals to children around the world through donations raised every year at our restaurants and contributions from our corporate employees.”
Philanthropy
Nutrition
Child-targeted
Total (100) 27 (100)