| Peer Crowda | Total | Gender | Tobacco Products used in the past 30 days |
|---|
| Female | Male | Cig onlyb | E-cig onlyb | Cig & E-cig | Cig & SLT | Cig & E-cig & SLT |
|---|
| Hipster | 23 | 9 | 14 | 3 | 1 | 12 | 0 | 7 |
| Partier | 16 | 1 | 15 | 1 | 0 | 6 | 2 | 7 |
| Young Professional | 13 | 2 | 11 | 0 | 0 | 7 | 1 | 5 |
| Mainstream | 5 | 1 | 4 | 0 | 0 | 4 | 0 | 1 |
| Hip Hop | 2 | 1 | 1 | 0 | 0 | 2 | 0 | 0 |
| Total | 59 | 14 | 45 | 4 | 1 | 31 | 3 | 20 |
- Cig Cigarettes, E-cig E-cigarettes (including cigalikes, medium vapes/vape pens, or large vapes/tanks/mods), SLT Smokeless tobacco
- a Due to the unavailability of the e-cig advertisement targeting Country peer crowd, those who identified most strongly with Country were assigned to second-highest scored peer crowd
- b Participants who reported poly-use status at earlier screener, but single-use at baseline survey prior to the interview
