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Table 1 Quantitative content analysis of 76 blog posts

From: Reframing healthy food choices: a content analysis of Australian healthy eating blogs

Assessment Criteria% (a)
Purpose
 Purpose explicitly stated97%
 Purpose implied3%
Content Knowledge
 Procedural knowledge (90–100%)64%
 Mainly Declarative with at least 40% focusing on procedural knowledge17%
 Declarative Knowledge (90–100%)11%
 Not applicable8%
Adherence to the Australian Dietary Guidelines
 Explicitly adheres43%
 Somewhat adheres17%
 Does not adhere7%
 Not applicable33%
Writing Style
 Conversational and active voice100%
 Somewhat conversational and active0%
 Passive voice0%
Vocabulary
 Use of common words, technical jargon explained and use of imaginary100%
language0%
 Use of common words and technical jargon not explained0%
 Use of uncommon words and extensive jargon is used 
Layout100%
 Illustrations are used, layout is consistent, visual cues, adequate white space and appropriate use of colour 
 Some criteria of the above are present0%
 Layout is uninviting or hard to read0%
  1. (a) Percentage of blog posts relating to each criterion