Table 1 Quantitative content analysis of 76 blog posts
From: Reframing healthy food choices: a content analysis of Australian healthy eating blogs
Assessment Criteria | % (a) |
|---|---|
Purpose | |
 Purpose explicitly stated | 97% |
 Purpose implied | 3% |
Content Knowledge | |
 Procedural knowledge (90–100%) | 64% |
 Mainly Declarative with at least 40% focusing on procedural knowledge | 17% |
 Declarative Knowledge (90–100%) | 11% |
 Not applicable | 8% |
Adherence to the Australian Dietary Guidelines | |
 Explicitly adheres | 43% |
 Somewhat adheres | 17% |
 Does not adhere | 7% |
 Not applicable | 33% |
Writing Style | |
 Conversational and active voice | 100% |
 Somewhat conversational and active | 0% |
 Passive voice | 0% |
Vocabulary | |
 Use of common words, technical jargon explained and use of imaginary | 100% |
language | 0% |
 Use of common words and technical jargon not explained | 0% |
 Use of uncommon words and extensive jargon is used |  |
Layout | 100% |
 Illustrations are used, layout is consistent, visual cues, adequate white space and appropriate use of colour |  |
 Some criteria of the above are present | 0% |
 Layout is uninviting or hard to read | 0% |