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Table 1 Sales of fresh fruits vs. confectionary; healthy bread rolls vs. croissants; and yoghurt shake vs. yoghurt bowl vs. yoghurt cup; and the total of all sales transactions at the take-away food vendor across the baseline week, the nudge week, the washout weeks, and the nudge and disclosure week

From: Cueing healthier alternatives for take-away: a field experiment on the effects of (disclosing) three nudges on food choices

Week Fresh Fruits Confectionary Healthy bread rolls Croissants Yoghurt Shake Yoghurt Bowl Yoghurt Cup Total of all sales transactions
Baseline Week 90 142 291 255 7 5 117 14,698
Nudge Week 156 132 318 237 6 7 122 20,921
Washout Week 1 101 129 287 214 3 13 142 12,308
Washout Week 2 140 107 329 209 10 7 136 12,259
Washout Week 3 122 82 310 160 7 9 130 11,579
Washout Week 4 90 82 277 186 4 7 130 13,099
Nudge & Disclosure Week 164 137 327 226 8 9 147 15,579