From: Adaptation of a brief smoke-free homes intervention for American Indian and Alaska Native families
Surface Changes | Deep Structure Changes |
---|---|
1. No use of humor in messaging | 1. Theme change from “Some things are better outside” to “Respect Our Past, Protect Our Future” |
2. Images of AI/AN people | 2. Language change to emphasize familialism and intergenerationalism |
3. Imagery of nature, scenery familiar to specific tribes | 3. Respect-focused language |
4. Use medicine wheel imagery and colors | 4. Creation of traditional tobacco insert |
5. Addition of cold weather barrier |