Table 2 Overview of codes
Main codes | Code | Sub code |
|---|---|---|
Dominant frame | Public health | - Tobacco as an addictive substance |
|  |  | - Need to protect children’s health |
| Â | Â | - Economic burden to society |
| Â | Liberal-conservative | - Smoking as individual choice |
| Â | Â | - Tobacco is a legal product |
| Â | Â | - Nanny state/patronizing government |
| Â | No frames/discussion | Â |
Civil and business institutions | Health advocacy institutions | – |
|  | Retailers | – |
| Â | Tobacco industry | - Industry advocacy |
| Â | Â | - Industry image |
| Â | Â | - Economic presence (Manufacture and production) |
Government institutions | Public health policy frameworks | – |
|  | Interpretation FCTC article 5.3 | – |
|  | Health ministry centrality | – |