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Table 1 Characteristics of alcohol baskets and of the customers who bought thema in the LoCard data

From: Alcohol expenditure in grocery stores and their associations with tobacco and food expenditures

  Clusters of shopping baskets based on expenditure on alcohol
No alcoholic beverages Two beers Two ciders Beer for 15€ Cider for 15€, some beer Beer for 30€ Beer for 50€ Alcohol for almost 100€, half beer, half cider Beer for almost 100€
Abbreviation No-alco Two-Beers Two-Ciders Beer-15 Cider-15 Beer-30 Beer-50 Alco-100 Beer-100
Approximate volume of alcoholic beveragesb 2 * 500 ml 2 * 330 ml 12 * 330 ml 5 * 500 ml 15 * 500 ml 24 * 500 ml 40 * 500 ml 100 * 300 ml
Number of baskets (%) 1,315,219 (86.1) 120,578 (7.9) 38,687 (2.5) 35,859 (2.4) 11,863 (0.8) 4000 (0.3) 612 (0.04) 262 (0.02) 137 (0.01)
Gender, %
 -Men 32.2 52 28.6 56.8 29.5 57.6 58.2 50.0 73.0
 -Women 67.8 48 71.4 43.2 70.5 42.4 41.8 50.0 27.0
Mean age, years (range) 45.9 (16–90) 48.7 (18–70) 44.7 (18–84) 47.8 (18–84) 44.1 (18–84) 49.0 (18–81) 49.6 (18–73) 44.9 (18–72) 49.3 (18–72)
Age category, yearsc
  ≤ 34 27.3 18.4 27.7 17.8 26.2 17.8 16.2 24.8 19.7
 35–46 24.3 23.6 26.4 26.5 28.7 23.4 22.4 23.7 19.0
 47–58 24.5 31.1 27.2 33.7 29.5 31.1 34.6 36.6 32.8
  ≥ 59 23.9 26.8 18.7 22.0 15.6 27.8 26.8 14.9 28.5
  1. aEach customer is counted as many times as she/he made purchases. n = 1,527,217 shopping occasions
  2. bEstimates are based on typical prices of alcoholic beverages
  3. cCategories are based on quartile distribution