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Table 4 Univariate analysis with Support of health tax and mass media regulation according to mass media exposure and influence

From: Public support for health taxes and media regulation of harmful products in South Korea

  Regulation Health Tax
Alcohol advertising Smoking scene Eating broadcasts Food advertising
OR (95% CI) p-value OR (95% CI) p-value OR (95% CI) p-value OR (95% CI) p-value OR (95% CI) p-value
Exposure to alcohol advertising
 No 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref)
 Yes 2.05 (1.62–2.61) <  0.001 2.29 (1.77–2.96) <  0.001 1.45 (1.15–1.82) 0.002 1.35 (1.07–1.70) 0.011 1.26 (0.98–1.62) N/S
Influenced by alcohol advertising
 No 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref)
 Yes 4.45 (3.41–5.81) <  0.001 2.79 (2.12–3.68) <  0.001 2.82 (2.23–3.58) <  0.001 3.04 (2.39–3.85) <  0.001 2.04 (1.57–2.65) <  0.001
Exposure to smoking scene
 No 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref)
 Yes 1.97 (1.52–2.54) <  0.001 1.98 (1.50–2.63) <  0.001 2.12 (1.66–2.70) <  0.001 2.00 (1.57–2.54) <  0.001 1.98 (1.50–2.62) <  0.001
Influenced by smoking scene
 No 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref)
 Yes 2.94 (2.26–3.82) <  0.001 3.20 (2.38–4.30) <  0.001 2.58 (2.03–3.28) <  0.001 2.53 (1.99–3.21) <  0.001 2.28 (1.72–3.00) <  0.001
Exposure to eating broadcasts
 No 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref)
 Yes 2.24 (1.73–2.89) <  0.001 2.57 (1.97–3.36) <  0.001 2.20 (1.71–2.85) <  0.001 1.39 (1.08–1.79) 0.011 1.69 (1.30–2.21) <  0.001
Influenced by eating broadcasts
 No 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref)
 Yes 2.07 (1.62–2.64) <  0.001 1.79 (1.38–2.32) <  0.001 2.65 (2.08–3.38) <  0.001 2.08 (1.62–2.66) <  0.001 1.46 (1.13–1.89) 0.004
Exposure to food advertising
 No 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref)
 Yes 1.53 (1.18–1.99) 0.001 2.47 (1.88–3.24) <  0.001 1.80 (1.39–2.34) <  0.001 1.68 (1.29–2.19) <  0.001 1.77 (1.34–2.32) <  0.001
Influenced by food advertising
 No 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref) 1 (Ref)
 Yes 2.15 (1.69–2.74) <  0.001 1.68 (1.30–2.17) <  0.001 2.33 (1.84–2.95) <  0.001 3.48 (2.71–4.48) <  0.001 1.85 (1.44–2.39) <  0.001
  1. Abbreviations: OR odds ratio, Ref reference, N/S Non-significant