Table 4 Univariate analysis with Support of health tax and mass media regulation according to mass media exposure and influence
From: Public support for health taxes and media regulation of harmful products in South Korea
| Â | Regulation | Health Tax | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
Alcohol advertising | Smoking scene | Eating broadcasts | Food advertising | |||||||
OR (95% CI) | p-value | OR (95% CI) | p-value | OR (95% CI) | p-value | OR (95% CI) | p-value | OR (95% CI) | p-value | |
Exposure to alcohol advertising | ||||||||||
 No | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | |||||
 Yes | 2.05 (1.62–2.61) | <  0.001 | 2.29 (1.77–2.96) | <  0.001 | 1.45 (1.15–1.82) | 0.002 | 1.35 (1.07–1.70) | 0.011 | 1.26 (0.98–1.62) | N/S |
Influenced by alcohol advertising | ||||||||||
 No | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | |||||
 Yes | 4.45 (3.41–5.81) | <  0.001 | 2.79 (2.12–3.68) | <  0.001 | 2.82 (2.23–3.58) | <  0.001 | 3.04 (2.39–3.85) | <  0.001 | 2.04 (1.57–2.65) | <  0.001 |
Exposure to smoking scene | ||||||||||
 No | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | |||||
 Yes | 1.97 (1.52–2.54) | <  0.001 | 1.98 (1.50–2.63) | <  0.001 | 2.12 (1.66–2.70) | <  0.001 | 2.00 (1.57–2.54) | <  0.001 | 1.98 (1.50–2.62) | <  0.001 |
Influenced by smoking scene | ||||||||||
 No | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | |||||
 Yes | 2.94 (2.26–3.82) | <  0.001 | 3.20 (2.38–4.30) | <  0.001 | 2.58 (2.03–3.28) | <  0.001 | 2.53 (1.99–3.21) | <  0.001 | 2.28 (1.72–3.00) | <  0.001 |
Exposure to eating broadcasts | ||||||||||
 No | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | |||||
 Yes | 2.24 (1.73–2.89) | <  0.001 | 2.57 (1.97–3.36) | <  0.001 | 2.20 (1.71–2.85) | <  0.001 | 1.39 (1.08–1.79) | 0.011 | 1.69 (1.30–2.21) | <  0.001 |
Influenced by eating broadcasts | ||||||||||
 No | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | |||||
 Yes | 2.07 (1.62–2.64) | <  0.001 | 1.79 (1.38–2.32) | <  0.001 | 2.65 (2.08–3.38) | <  0.001 | 2.08 (1.62–2.66) | <  0.001 | 1.46 (1.13–1.89) | 0.004 |
Exposure to food advertising | ||||||||||
 No | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | |||||
 Yes | 1.53 (1.18–1.99) | 0.001 | 2.47 (1.88–3.24) | <  0.001 | 1.80 (1.39–2.34) | <  0.001 | 1.68 (1.29–2.19) | <  0.001 | 1.77 (1.34–2.32) | <  0.001 |
Influenced by food advertising | ||||||||||
 No | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | 1 (Ref) | |||||
 Yes | 2.15 (1.69–2.74) | <  0.001 | 1.68 (1.30–2.17) | <  0.001 | 2.33 (1.84–2.95) | <  0.001 | 3.48 (2.71–4.48) | <  0.001 | 1.85 (1.44–2.39) | <  0.001 |