Table 2 Content options by popularity
No. of participants for week | Post ID (week/choice) | Title | No. of participants who posted this content option | % of participants who posted this content option | Total number of posts by participants for the weeka | Content characteristics/themes |
|---|---|---|---|---|---|---|
10 | WEEK 12A | Appearance change: IMAGE | 9 | 90 | 14 | Personal impact, visible damage |
10 | Week 6A | Thai Smoking Kids: VIDEO | 8 | 80 | 12 | Kid focused, unique/fresh take on message, role modelling |
9 | WEEK 13A | Quit Tip Morning: IMAGE | 8 | 89 | 13 | Practical, quit tip |
11 | Week 4A | Don’t Make Smokes yr story: VIDEO | 7 | 64 | 12 | Testimonial, Aboriginal, family/kids focus, positive |
8 | Week 21C | Impotent: IMAGE | 7 | 88 | 15 | Humorous approach, sexual health, male focus |
8 | Week 26A | Miwatj money: VIDEO | 7 | 88 | 14 | Personal, Local NT Aboriginal (Yolngu) content, finance |
12 | Week 5B | Quit Timeline: VIDEO | 6 | 50 | 14 | Positive, benefits of quitting |
9 | Week 7B | Child Labour Tobacco: VIDEO | 6 | 67 | 13 | Child-focused, new information, targets industry |
8 | WEEK 11B | Alice Springs: VIDEO | 6 | 75 | 12 | Testimonial, Local NT Aboriginal content, family/kids focus, positive |
9 | WEEK 15A | Quit Fact: IMAGE | 6 | 67 | 13 | Positive benefits/fact re quitting |
8 | WEEK 16B | Happy Ending: IMAGE | 6 | 75 | 12 | Aboriginal content, child focused |
9 | Week 22C | Quit Buddy App: VIDEO | 6 | 67 | 15 | Practical, quit tip, based on personal experience |
8 | Week 24B | Savings: IMAGE | 6 | 75 | 14 | Financial focus |
9 | Week 25A | Blindness: IMAGE | 6 | 67 | 14 | Health impact (new/lesser known) |
12 | Week 5C | Dream boy: IMAGE | 5 | 42 | 14 | Aboriginal content, child focused |
8 | Week 8B | Culture or Killer: VIDEO | 5 | 63 | 10 | Aboriginal content, culture focus |
7 | Week 10A | Quit Steps: IMAGE | 5 | 71 | 11 | Practical quit tips |
8 | WEEK 11C | Trigger: IMAGE | 5 | 63 | 12 | Practical quit tips |
8 | WEEK 14B | Four D’s: IMAGE | 5 | 63 | 11 | Practical quit tips |
9 | WEEK 15C | Lost Child: VIDEO | 5 | 56 | 13 | Child-focused, family |
8 | Week 18A | Poor Swimmers: IMAGE | 5 | 63 | 9 | Humorous/fresh approach, sexual health, male focus |
8 | Week 20C | Child labour pack: IMAGE | 5 | 63 | 11 | Child-focused, new information, targets industry |
8 | Week 21B | Weightloss: IMAGE | 5 | 63 | 15 | Negative, health impacts, non-obvious message |
9 | Week 22A | Piggy Bank: IMAGE | 5 | 56 | 15 | Financial focus |
8 | Week 23A | Smoke mouth: IMAGE | 5 | 63 | 11 | Negative, personal (cosmetic) impact |
9 | Week 25B | Baby lungs: IMAGE | 5 | 56 | 14 | Child-focused, protection from smoke impact |
8 | Week 26B | Selena Story: VIDEO | 5 | 63 | 14 | Testimonial, Aboriginal content, family/kids focus, Top End |
8 | Week 1C | Lifemeter: IMAGE | 4 | 50 | 8 | Negative, health impacts |
11 | Week 3B | 5 Things, Tobacco Industry: VIDEO | 4 | 36 | 11 | Negative, health industry focus, uninteresting thumbnail |
11 | Week 3C | Smokers teeth: IMAGE | 4 | 36 | 11 | Negative, appearance focused |
9 | Week 7A | Everybody Knows, Quitline: VIDEO | 4 | 44 | 13 | Negative, health impacts |
8 | Week 9B | Damage Lesson: VIDEO | 4 | 50 | 11 | Negative, health impacts |
7 | Week 10B | Start Repairing: IMAGE | 4 | 57 | 11 | Health impacts |
8 | Week 14A | Fish Butts: IMAGE | 4 | 50 | 11 | Environmental focus, negative |
8 | Week 16A | No More Killing: IMAGE | 4 | 50 | 12 | Indirect/non-obvious message |
9 | Week 17B | I Will Survive: VIDEO | 4 | 44 | 11 | Negative, health impacts |
9 | Week 17C | Kirra Story: VIDEO | 4 | 44 | 11 | Local content, testimonial, child focused |
9 | Week 19A | Baby bottle: IMAGE | 4 | 44 | 11 | Negative, indirect |
9 | Week 19C | Pregnant: IMAGE | 4 | 44 | 11 | Pregnancy focus |
8 | Week 20B | Arrernte: VIDEO | 4 | 50 | 11 | Local content |
9 | Week 22B | Dirty Lungs: IMAGE | 4 | 44 | 15 | Gross, biomedical focus |
8 | Week 23C | Pet 2nd hand smoke: IMAGE | 4 | 50 | 11 | Pet focused |
8 | Week 24A | Personal story: VIDEO | 4 | 50 | 14 | Local content, testimonial |
8 | Week 24C | Not our culture: IMAGE | 4 | 50 | 14 | Aboriginal, culture focus |
8 | Week 1A | #Catmaggedon: VIDEO | 3 | 38 | 8 | Pet focused, humorous |
8 | Week 2B | Bolypingu, Skinnyfish: VIDEO | 3 | 38 | 8 | Local Aborigjnal content, indirect message |
8 | Week 2C | Smoking burns money: IMAGE | 3 | 38 | 8 | Financial focus, cartoon |
11 | Week 3A | Break the Chain: VIDEO | 3 | 27 | 11 | Aboriginal focus, testimonial |
11 | Week 4B | Quit Smoking, Allen Carr:VIDEO | 3 | 27 | 12 | How to quit focus |
12 | Week 5A | Smoking Kills, Bryan Curtis: VIDEO | 3 | 25 | 14 | High negative emotion |
10 | Week 6C | Smokers Funeral: IMAGE | 3 | 30 | 12 | Negative, unclear message |
9 | Week 7C | Cup of butts: IMAGE | 3 | 33 | 13 | Negative, focus on taste/smell |
8 | Week 8C | Quit gains: IMAGE | 3 | 38 | 10 | Indigenous content, unclear message |
8 | Week 9A | Exercise: VIDEO | 3 | 38 | 11 | Practical tips |
8 | Week 9C | Stress: IMAGE | 3 | 38 | 11 | Indirect, stress focus, unclear message |
10 | WEEK 12B | Quit Tip: IMAGE | 3 | 30 | 14 | Practical tips |
9 | WEEK 13B | Timebomb: IMAGE | 3 | 33 | 13 | Negative focus |
9 | WEEK 17A | Smoking Gun: IMAGE | 3 | 33 | 11 | Negative, unclear/indirect message |
8 | Week 18C | Cancer cures smoking: IMAGE | 3 | 38 | 9 | Sarcasm, negative |
9 | Week 19B | Plain packaging: VIDEO | 3 | 33 | 11 | Official, tobacco packaging focus |
8 | Week 20A | Squirrels: IMAGE | 3 | 38 | 11 | ‘Silly’ humour |
8 | Week 21A | Gum Disease: VIDEO | 3 | 38 | 15 | Negative, health impacts, gross |
9 | Week 25C | World No Tobacco Day: VIDEO | 3 | 33 | 14 | Boring, no new information |
8 | Week 2A | Quit for you, Quit for Two: VIDEO | 2 | 25 | 8 | Pregnancy focus |
11 | Week 4C | Smoking good for environment: IMAGE | 2 | 18 | 12 | Environment focus, sarcastic, insensitive, cruel |
8 | Week 8A | Smoking and drinking: VIDEO | 2 | 25 | 10 | Health impacts, biomedical |
7 | Week 10C | Real Cost - Your skin: VIDEO | 2 | 29 | 11 | Cosmetic impacts, gross |
10 | Week 12C | Smoking sarcasm: IMAGE | 2 | 20 | 14 | Cartoonish, potentially hypocritical |
9 | Week 13C | Butts are Litter: IMAGE | 2 | 22 | 13 | Environmental focus, message not important |
8 | Week 14C | Sugar Sugar: VIDEO | 2 | 25 | 11 | health damage, sad and tragic |
9 | Week 15B | Smoking History: VIDEO | 2 | 22 | 13 | Clashes with idea of respect for others, quitting own responsibility |
8 | Week 16C | Rotting: VIDEO | 2 | 25 | 12 | health impacts, gross |
8 | Week 23B | Smoking kids: IMAGE | 2 | 25 | 11 | Indirect, Image looked like it was promoting kids smoking |
8 | Week 26C | Diabetes: IMAGE | 2 | 25 | 14 | Health impacts |
8 | Week 1B | 1200 people die: VIDEO | 1 | 13 | 8 | Obscure message, thumbnail misleading & confronting |
10 | Week 6B | Social Farting/Smoking: VIDEO | 1 | 10 | 12 | Humorous, impolite, crass |
8 | Week 11A | Pet Smoking: IMAGE | 1 | 13 | 12 | Pet focused |
8 | Week 18B | Black Ink: VIDEO | 1 | 13 | 9 | Obscure message, thumbnail not appealing |