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Table 2 Content options by popularity

From: Using Facebook to reduce smoking among Australian Aboriginal and Torres Strait Islander people: a participatory grounded action study

No. of participants for week Post ID (week/choice) Title No. of participants who posted this content option % of participants who posted this content option Total number of posts by participants for the weeka Content characteristics/themes
10 WEEK 12A Appearance change: IMAGE 9 90 14 Personal impact, visible damage
10 Week 6A Thai Smoking Kids: VIDEO 8 80 12 Kid focused, unique/fresh take on message, role modelling
9 WEEK 13A Quit Tip Morning: IMAGE 8 89 13 Practical, quit tip
11 Week 4A Don’t Make Smokes yr story: VIDEO 7 64 12 Testimonial, Aboriginal, family/kids focus, positive
8 Week 21C Impotent: IMAGE 7 88 15 Humorous approach, sexual health, male focus
8 Week 26A Miwatj money: VIDEO 7 88 14 Personal, Local NT Aboriginal (Yolngu) content, finance
12 Week 5B Quit Timeline: VIDEO 6 50 14 Positive, benefits of quitting
9 Week 7B Child Labour Tobacco: VIDEO 6 67 13 Child-focused, new information, targets industry
8 WEEK 11B Alice Springs: VIDEO 6 75 12 Testimonial, Local NT Aboriginal content, family/kids focus, positive
9 WEEK 15A Quit Fact: IMAGE 6 67 13 Positive benefits/fact re quitting
8 WEEK 16B Happy Ending: IMAGE 6 75 12 Aboriginal content, child focused
9 Week 22C Quit Buddy App: VIDEO 6 67 15 Practical, quit tip, based on personal experience
8 Week 24B Savings: IMAGE 6 75 14 Financial focus
9 Week 25A Blindness: IMAGE 6 67 14 Health impact (new/lesser known)
12 Week 5C Dream boy: IMAGE 5 42 14 Aboriginal content, child focused
8 Week 8B Culture or Killer: VIDEO 5 63 10 Aboriginal content, culture focus
7 Week 10A Quit Steps: IMAGE 5 71 11 Practical quit tips
8 WEEK 11C Trigger: IMAGE 5 63 12 Practical quit tips
8 WEEK 14B Four D’s: IMAGE 5 63 11 Practical quit tips
9 WEEK 15C Lost Child: VIDEO 5 56 13 Child-focused, family
8 Week 18A Poor Swimmers: IMAGE 5 63 9 Humorous/fresh approach, sexual health, male focus
8 Week 20C Child labour pack: IMAGE 5 63 11 Child-focused, new information, targets industry
8 Week 21B Weightloss: IMAGE 5 63 15 Negative, health impacts, non-obvious message
9 Week 22A Piggy Bank: IMAGE 5 56 15 Financial focus
8 Week 23A Smoke mouth: IMAGE 5 63 11 Negative, personal (cosmetic) impact
9 Week 25B Baby lungs: IMAGE 5 56 14 Child-focused, protection from smoke impact
8 Week 26B Selena Story: VIDEO 5 63 14 Testimonial, Aboriginal content, family/kids focus, Top End
8 Week 1C Lifemeter: IMAGE 4 50 8 Negative, health impacts
11 Week 3B 5 Things, Tobacco Industry: VIDEO 4 36 11 Negative, health industry focus, uninteresting thumbnail
11 Week 3C Smokers teeth: IMAGE 4 36 11 Negative, appearance focused
9 Week 7A Everybody Knows, Quitline: VIDEO 4 44 13 Negative, health impacts
8 Week 9B Damage Lesson: VIDEO 4 50 11 Negative, health impacts
7 Week 10B Start Repairing: IMAGE 4 57 11 Health impacts
8 Week 14A Fish Butts: IMAGE 4 50 11 Environmental focus, negative
8 Week 16A No More Killing: IMAGE 4 50 12 Indirect/non-obvious message
9 Week 17B I Will Survive: VIDEO 4 44 11 Negative, health impacts
9 Week 17C Kirra Story: VIDEO 4 44 11 Local content, testimonial, child focused
9 Week 19A Baby bottle: IMAGE 4 44 11 Negative, indirect
9 Week 19C Pregnant: IMAGE 4 44 11 Pregnancy focus
8 Week 20B Arrernte: VIDEO 4 50 11 Local content
9 Week 22B Dirty Lungs: IMAGE 4 44 15 Gross, biomedical focus
8 Week 23C Pet 2nd hand smoke: IMAGE 4 50 11 Pet focused
8 Week 24A Personal story: VIDEO 4 50 14 Local content, testimonial
8 Week 24C Not our culture: IMAGE 4 50 14 Aboriginal, culture focus
8 Week 1A #Catmaggedon: VIDEO 3 38 8 Pet focused, humorous
8 Week 2B Bolypingu, Skinnyfish: VIDEO 3 38 8 Local Aborigjnal content, indirect message
8 Week 2C Smoking burns money: IMAGE 3 38 8 Financial focus, cartoon
11 Week 3A Break the Chain: VIDEO 3 27 11 Aboriginal focus, testimonial
11 Week 4B Quit Smoking, Allen Carr:VIDEO 3 27 12 How to quit focus
12 Week 5A Smoking Kills, Bryan Curtis: VIDEO 3 25 14 High negative emotion
10 Week 6C Smokers Funeral: IMAGE 3 30 12 Negative, unclear message
9 Week 7C Cup of butts: IMAGE 3 33 13 Negative, focus on taste/smell
8 Week 8C Quit gains: IMAGE 3 38 10 Indigenous content, unclear message
8 Week 9A Exercise: VIDEO 3 38 11 Practical tips
8 Week 9C Stress: IMAGE 3 38 11 Indirect, stress focus, unclear message
10 WEEK 12B Quit Tip: IMAGE 3 30 14 Practical tips
9 WEEK 13B Timebomb: IMAGE 3 33 13 Negative focus
9 WEEK 17A Smoking Gun: IMAGE 3 33 11 Negative, unclear/indirect message
8 Week 18C Cancer cures smoking: IMAGE 3 38 9 Sarcasm, negative
9 Week 19B Plain packaging: VIDEO 3 33 11 Official, tobacco packaging focus
8 Week 20A Squirrels: IMAGE 3 38 11 ‘Silly’ humour
8 Week 21A Gum Disease: VIDEO 3 38 15 Negative, health impacts, gross
9 Week 25C World No Tobacco Day: VIDEO 3 33 14 Boring, no new information
8 Week 2A Quit for you, Quit for Two: VIDEO 2 25 8 Pregnancy focus
11 Week 4C Smoking good for environment: IMAGE 2 18 12 Environment focus, sarcastic, insensitive, cruel
8 Week 8A Smoking and drinking: VIDEO 2 25 10 Health impacts, biomedical
7 Week 10C Real Cost - Your skin: VIDEO 2 29 11 Cosmetic impacts, gross
10 Week 12C Smoking sarcasm: IMAGE 2 20 14 Cartoonish, potentially hypocritical
9 Week 13C Butts are Litter: IMAGE 2 22 13 Environmental focus, message not important
8 Week 14C Sugar Sugar: VIDEO 2 25 11 health damage, sad and tragic
9 Week 15B Smoking History: VIDEO 2 22 13 Clashes with idea of respect for others, quitting own responsibility
8 Week 16C Rotting: VIDEO 2 25 12 health impacts, gross
8 Week 23B Smoking kids: IMAGE 2 25 11 Indirect, Image looked like it was promoting kids smoking
8 Week 26C Diabetes: IMAGE 2 25 14 Health impacts
8 Week 1B 1200 people die: VIDEO 1 13 8 Obscure message, thumbnail misleading & confronting
10 Week 6B Social Farting/Smoking: VIDEO 1 10 12 Humorous, impolite, crass
8 Week 11A Pet Smoking: IMAGE 1 13 12 Pet focused
8 Week 18B Black Ink: VIDEO 1 13 9 Obscure message, thumbnail not appealing
  1. aThe total number of posts exceeds the number of participants in some weeks. This is due to some participants choosing to post more than one content option for that week