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Table 3 An overview of the overlapping and unique themes of the three ‘hard to reach’ groups

From: Engaging ‘hard to reach’ groups in health promotion: the views of older people and professionals from a qualitative study in England

Themes Oldest old BME Deprived area
Context of older people’s lives and health x x x
Practicing activities to feel or stay well x x x
The role of others on health and wellbeing x x x
Practicing health promotion requires making an effort x   
Behaviours to reach advanced age x   
Withdrawal from health promotion activities x   
Wish to remain independent   x  
Taking health advice   x  
Language barriers   x  
Scepticism about engaging in health promotion    x
Apathy    x
Opportunities for health promotion in the local area    x