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Table 2 Three segment solution – demographic & geographic variables

From: Learning what our target audiences think and do: extending segmentation to all four bases

  Total 100% n = 1451 Sexually experienced 43.1% n = 626 Climbing the sexual ladder 29.2% n = 423 STI unawares 27.7% n = 402 p
Region .000
 Inner   11.7% 2.6% 12.4%  
 City   78% 97.2% 74.6%  
 Outer/remote   10.4% 0.2% 12.9%  
Age .000
 15 to 17   1.3% 0% 100%  
 18 to 21   5.6% 100% 0%  
 22 to 25   45.5% 0% 0%  
 26 to 29   47.6% 0% 0%  
Household type .000
 I live at home with my parent/s   17.7% 57% 98.8%  
 I live alone   8.1% 4.7% 0%  
 I live in a shared household   23.6% 19.6% 0%  
 I live with my partner   27.3% 8.5% 0%  
 I am a single parent   2.1% 0% 0%  
 I am in a couple with children at home   18.5% 0% 0%  
 I live in shared student accommodation (e.g. on campus)   1.6% 9.2% 0.7%  
 Other   1% 0.9% 0.5%