Table 2 Three segment solution – demographic & geographic variables
From: Learning what our target audiences think and do: extending segmentation to all four bases
|  | Total 100% n = 1451 | Sexually experienced 43.1% n = 626 | Climbing the sexual ladder 29.2% n = 423 | STI unawares 27.7% n = 402 | p |
|---|---|---|---|---|---|
Region | .000 | ||||
 Inner |  | 11.7% | 2.6% | 12.4% |  |
 City |  | 78% | 97.2% | 74.6% |  |
 Outer/remote |  | 10.4% | 0.2% | 12.9% |  |
Age | .000 | ||||
 15 to 17 |  | 1.3% | 0% | 100% |  |
 18 to 21 |  | 5.6% | 100% | 0% |  |
 22 to 25 |  | 45.5% | 0% | 0% |  |
 26 to 29 |  | 47.6% | 0% | 0% |  |
Household type | .000 | ||||
 I live at home with my parent/s |  | 17.7% | 57% | 98.8% |  |
 I live alone |  | 8.1% | 4.7% | 0% |  |
 I live in a shared household |  | 23.6% | 19.6% | 0% |  |
 I live with my partner |  | 27.3% | 8.5% | 0% |  |
 I am a single parent |  | 2.1% | 0% | 0% |  |
 I am in a couple with children at home |  | 18.5% | 0% | 0% |  |
 I live in shared student accommodation (e.g. on campus) |  | 1.6% | 9.2% | 0.7% |  |
 Other |  | 1% | 0.9% | 0.5% |  |