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Table 1 Summary of two-step cluster analysis results

From: Learning what our target audiences think and do: extending segmentation to all four bases

Segmentation variable Importance Sexually experienced n = 626 (43.1%) Climbing the sexual ladder n = 423 (29.2%) STI unawares n = 402 (27.7%) Significance
Age 1.00 26 to 29 (47.6%) 18 to 21 (100%) 15 to 17 (100%) .000*
Household type 0.53 Live with partner (27.3%) Live home with parents (57%) Live home with parents (98.8%) .000*
Risky sexual encounter 0.16 2.2 (2.1) 1.3 (1.8) 0.5 (1.1) .000*
Tested or treated for STIs 0.14 0.6 (0.7) 0.3 (0.6) 0.1 (0.3) .000*
Region 0.06 City (78%) City (97.2%) City (74.6%) .000*
STI understanding 0.04 6.5 (2.0) 6.0 (2.2) 5.5 (2.1) .000*
Self-efficacy 0.04 7.6 (2.2) 7.9 (2.0) 8.5 (1.6) .000*
  1. Note *p < .001