Table 1 Interview guide

Motivation

- Can you tell me, what made you participate in the project?

- Why would you like to lose weight / change habits?

- Why do you think there are some who have chosen not to join the project?

- What role do you think the workplace should play in relation to employee health?

- Why is health / slenderness important? (goal or means)

Personal effect / importance of participation

- How has it been to participate in the project?

- Can you tell what you think you’ve got out of the project?

- What have you learned? And was it something you didn’t know that already?

- How have your habits changed? (has something happened?)

- Why is it a good thing that you have started to exercise more/eat healthier?

- Can you explain how the project has affected you mentally (mood)?

- Why did not you lose weight before?

Workplace – norms

- How do you think the employees eat here in general? (Healthy/unhealthy)

- Has it changed since the project started?

- How would you rate the employees’ overall physical activity level?

- Has it changed?

- Does other peoples’ focus on health matter to you and your habits?

- Do you eat more healthy / unhealthy if others do too?

- Are you affected by how much exercise others at your workplace do?

- Can you explain what that means, what others think of your efforts (eat healthy and exercise)?

Community

- How has the project affected the workplace in addition to influencing diet and exercise?

- Has it meant something that some of your collegues had to go from the work to participate?

- Are there any people, other than yourself, who have had an impact on your lifestyle change?

- How has it been to exercise and participate in the project with your collegues?

- How has it been to talk about diet and problem solving with your collegues?

- How do you think it would have been different, if you had not been in a team, but should participate alone?

- What had it meant, if a friend or family member could have participated as well?