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Table 3 Attitudinal ratings of unhealthy and healthier food sponsor brands~ by sponsorship condition

From: The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial

  Unhealthy food sponsor brand Healthier food sponsor brand
Sponsorship condition Predicted mean B (95% CI) β p Predicted mean B (95% CI) β p
Non-food branding 4.65 Ref    5.05 Ref   
Unhealthy food branding 5.07 0.41 (0.18, 0.64) 0.12 < 0.001 5.09 0.04 (−0.17, 0.26) 0.01 0.682
Healthier food branding 4.85 0.20 (−0.04, 0.43) 0.06 0.098 5.34 0.29 (0.07, 0.50) 0.09 0.010
Obesity prevention campaign branding 4.72 0.06 (−0.17, 0.30) 0.02 0.583 5.12 0.07 (−0.14, 0.29) 0.02 0.498
  1. ~Attitudes towards the obesity prevention campaign brands were not assessed. B unstandardised regression coefficient, CI confidence interval, β standardised regression coefficient, Ref reference category in linear regression model. Linear regression analyses included product category as a covariate. Boldfaced results are significant at p < 0.05