Table 2 Sample characteristics by sponsorship condition
Total (N = 1132) | Sponsorship condition | Test statistic | ||||
|---|---|---|---|---|---|---|
Non-food branding (control) (n = 285) | Unhealthy food branding (n = 288) | Healthier food branding (n = 278) | Obesity prevention campaign branding (n = 281) | |||
Sex | ||||||
Male | 47.0% | 47.7% | 46.5% | 46.8% | 47.0% | χ2(3) = 0.09, p = 0.993 |
Female | 53.0% | 52.3% | 53.5% | 53.2% | 53.0% | |
Age | ||||||
Mean (SD) | 21.0 (2.1) | 20.8 (2.0) | 21.0 (2.1) | 21.0 (2.1) | 21.0 (2.0) | F(3) = 0.75, p = 0.520 |
Educational status | ||||||
Primary/secondary only | 25.6% | 22.5% | 27.4% | 25.9% | 26.7% | χ2(6) = 4.37, p = 0.627 |
Undertaking/completed TAFE or Trade Certificate/Diploma | 20.7% | 22.8% | 21.2% | 21.2% | 17.4% | |
Undertaking/completed university or other Tertiary Institute degree | 53.7% | 54.7% | 51.4% | 52.9% | 55.9% | |
SEP (area-based)a | ||||||
Low | 24.6% | 22.8% | 25.0% | 23.4% | 27.4% | χ2(6) = 6.66, p = 0.354 |
Medium | 36.7% | 36.1% | 33.0% | 38.8% | 39.1% | |
High | 38.6% | 41.1% | 42.0% | 37.8% | 33.5% | |
Parent/carer of child (< 18 years) | ||||||
Yes | 13.0% | 11.2% | 14.6% | 14.0% | 12.1% | χ2(3) = 1.89, p = 0.595 |
No | 87.0% | 88.8% | 85.4% | 86.0% | 87.9% | |
Body mass index (BMI) categoryb | ||||||
Healthier weight/underweight | 69.8% | 71.9% | 66.7% | 68.6% | 72.3% | χ2(6) = 3.68, p = 0.719 |
Overweight | 20.0% | 18.2% | 23.8% | 19.5% | 18.4% | |
Obese | 10.1% | 9.9% | 9.5% | 11.9% | 9.2% | |
Frequency of consuming unhealthy food sponsor brand | ||||||
Every day / A few times a week | 15.0% | 14.7% | 16.0% | 16.2% | 13.2% | χ2(9) = 3.22, p = 0.955 |
A few times a month | 29.5% | 29.5% | 30.9% | 27.3% | 30.2% | |
A few times a year | 36.6% | 36.5% | 36.8% | 36.7% | 36.3% | |
Never | 18.9% | 19.3% | 16.3% | 19.8% | 20.3% | |
Frequency of consuming healthier food sponsor brand | ||||||
Every day / A few times a week | 15.7% | 10.9% | 16.7% | 19.4% | 16.0% | χ2(9) = 8.97, p = 0.440 |
A few times a month | 25.2% | 27.0% | 24.0% | 24.5% | 25.3% | |
A few times a year | 29.4% | 30.9% | 28.1% | 28.4% | 30.2% | |
Never | 29.7% | 31.2% | 31.3% | 27.7% | 28.5% | |
Frequency of engagement with media coverage of sport | ||||||
Daily | 33.0% | 32.6% | 34.0% | 29.5% | 35.6% | χ2(9) = 6.75, p = 0.663 |
At least weekly | 35.5% | 34.4% | 35.8% | 34.9% | 37.0% | |
At least monthly | 11.4% | 12.6% | 10.1% | 14.0% | 8.9% | |
Less often than monthly | 20.1% | 20.4% | 20.1% | 21.6% | 18.5% | |