Skip to main content

Table 1 Frequency of information provided across materials and their Risk Ratio

From: Disease awareness campaigns in printed and online media in Latvia: cross-sectional study on consistency with WHO ethical criteria for medicinal drug promotion and European standards

Information included Group I
News Items (n = 94) (% within group)
Group II
Disease Awareness Campaigns (n = 157) (% within group)
Risk Ratio (RR)
Disease awareness campaigns versus news items (95% CI)
Suggestion to visit a physician 86 (91.5%) 132 (84.1%) 0.92 (0.883;1.01)
Key opinion leader or public figure quoted 89 (94.7%) 94 (59.9%) 0.63 (0.55;0.72)
Non-pharmaceutical interventions in addition to therapy 67 (71.3%) 86 (54.8%) 0.77 (0.63;0.93)
Referral to a website 4 (4.3%) 27 (17.2%) 4.04 (1.46;11.19)
Sponsorship by specific clinic 4 (4.3%) 22 (14.0%) 3.29 (1.17;9.26)
Mention of availability of a new medicine or treatment option 17 (18.1%) 16 (10.2%) 0.56 (0.30;1.06)
Pharmaceutical company name or logo 1 (1.1%) 13 (8.3%) 7.78 (1.03;58.55)
Patient organization or support group 4 (4.3%) 9 (5.7%) 1.35 (0.43;4.25)
Brand-name pharmaceutical product 5 (5.3%) 6 (3.8%) 0.72 (0.22;2.29)
\