Table 1 Frequency of information provided across materials and their Risk Ratio
Information included | Group I News Items (n = 94) (% within group) | Group II Disease Awareness Campaigns (n = 157) (% within group) | Risk Ratio (RR) Disease awareness campaigns versus news items (95% CI) |
|---|---|---|---|
Suggestion to visit a physician | 86 (91.5%) | 132 (84.1%) | 0.92 (0.883;1.01) |
Key opinion leader or public figure quoted | 89 (94.7%) | 94 (59.9%) | 0.63 (0.55;0.72) |
Non-pharmaceutical interventions in addition to therapy | 67 (71.3%) | 86 (54.8%) | 0.77 (0.63;0.93) |
Referral to a website | 4 (4.3%) | 27 (17.2%) | 4.04 (1.46;11.19) |
Sponsorship by specific clinic | 4 (4.3%) | 22 (14.0%) | 3.29 (1.17;9.26) |
Mention of availability of a new medicine or treatment option | 17 (18.1%) | 16 (10.2%) | 0.56 (0.30;1.06) |
Pharmaceutical company name or logo | 1 (1.1%) | 13 (8.3%) | 7.78 (1.03;58.55) |
Patient organization or support group | 4 (4.3%) | 9 (5.7%) | 1.35 (0.43;4.25) |
Brand-name pharmaceutical product | 5 (5.3%) | 6 (3.8%) | 0.72 (0.22;2.29) |