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Table 4 Reasons why participants access fitspiration content on social media

From: “I aspire to look and feel healthy like the posts convey”: engagement with fitness inspiration on social media and perceptions of its influence on health and wellbeing

Reason

n (%) N = 180

To inspire me to exercise to improve my health or wellbeing

133 (73.9)

To inspire me to eat healthy food

115 (63.9)

To learn more about health and wellbeing

114 (63.3)

To inspire me to improve my body shape, tone, or size

103 (57.2)

To inspire me to exercise to gain muscle/become stronger

102 (56.7)

To inspire me to exercise or diet to lose weight

97 (53.9)

To inspire me to improve my appearance

76 (42.2)

My friends view it/like it

24 (13.3)

  1. Note: Participants could select multiple options