Table 2 Online Survey, Participant and Store Characteristics, New York, 2016
From: Supermarket retailers’ perspectives on healthy food retail strategies: in-depth interviews
Total | NYC | Upstate NY | Chain Headquarters | |||||
|---|---|---|---|---|---|---|---|---|
n | %/SD | n | %/SD | n | %/SD | n | %/SD | |
Position/role | ||||||||
Corporate category manager | 1 | 5% | 0 | 0% | 0 | 0% | 1 | 50% |
Corporate nutritionist | 1 | 5% | 0 | 0% | 0 | 0% | 1 | 50% |
Owner, multiple stores | 2 | 10% | 1 | 9% | 1 | 14% | 0 | 0% |
Store manager/area manager | 12 | 60% | 8 | 73% | 4 | 57% | 0 | 0% |
Store owner | 4 | 20% | 2 | 18% | 2 | 29% | 0 | 0% |
Type of business | ||||||||
Independent – store or chain of stores is privately owned | 15 | 75% | 9 | 82% | 6 | 86% | 0 | 0% |
Not independent – store is affiliated with or owned by another company | 1 | 5% | 1 | 9% | 0 | 0% | 0 | 0% |
Corporate headquarters for a large chain store | 2 | 0% | 0 | 0% | 0 | 0% | 2 | 100% |
Co-operative | 1 | 5% | 0 | 0% | 1 | 14% | 0 | 0% |
Other | 1 | 5% | 1 | 9% | 0 | 0% | 0 | 0% |
Number of store locations | ||||||||
Just this location | 11 | 55% | 5 | 45% | 6 | 86% | 0 | 0% |
2–5 locations | 6 | 30% | 5 | 45% | 1 | 14% | 0 | 0% |
More than 10 locations | 1 | 5% | 1 | 9% | 0 | 0% | 0 | 0% |
51–100 | 1 | 5% | 0 | 0% | 0 | 0% | 1 | 50% |
More than 100 locations | 1 | 5% | 0 | 0% | 0 | 0% | 1 | 50% |
Length of employment | ||||||||
1–5 years | 6 | 30% | 4 | 36% | 1 | 14% | 1 | 50% |
5–10 years | 3 | 15% | 3 | 27% | 0 | 0% | 0 | 0% |
More than 10 years | 11 | 55% | 4 | 36% | 6 | 86% | 1 | 50% |
Years in grocery store business | ||||||||
1–5 years | 1 | 5% | 1 | 9% | 0 | 0% | 0 | 0% |
5–10 years | 2 | 10% | 2 | 18% | 0 | 0% | 0 | 0% |
More than 10 years | 17 | 85% | 8 | 73% | 7 | 100% | 2 | 100% |
Gender | ||||||||
Female | 6 | 30% | 1 | 9% | 4 | 57% | 1 | 50% |
Male | 14 | 70% | 10 | 91% | 3 | 43% | 1 | 50% |
Race/ethnicity | ||||||||
Hispanic | 7 | 35% | 7 | 64% | 0 | 0% | 0 | 0% |
Black, African American | 2 | 10% | 2 | 18% | 0 | 0% | 0 | 0% |
White | 12 | 60% | 3 | 27% | 7 | 100% | 2 | 100% |
Other race or multi-racial: | 6 | 30% | 6 | 55% | 0 | 0% | 0 | 0% |
Mean [SD] Age | 47.7 | [13.48] | 42.4 | [14.69] | 52.0 | [8.76] | 61.5 | [3.54] |
Approach to distribution | ||||||||
We rely on a distributor that is a completely separate company | 15 | 75% | 9 | 82% | 6 | 86% | 0 | 0% |
We handle our own distribution | 1 | 5% | 1 | 9% | 0 | 0% | 0 | 0% |
Other: | 4 | 20% | 1 | 9% | 1 | 14% | 2 | 100% |
Mean store square feet (*1000)a | 24.7 | [30.73] | 19.4 | [20.65] | 16.9 | [32.42] | 76.0 | [19.80] |
Mean proportion [SD] of customers from the following groups: | ||||||||
African American | 31.5% | [25.32] | 44.4% | [22.99] | 13.0% | [15.49] | N/A | |
Hispanic | 18.7% | [18.71] | 29.5% | [13.99] | 3.3% | [3.30] | N/A | |
Asian | 3.7% | [3.79] | 3.2% | [4.29] | 4.3% | [3.14] | N/A | |
White | 41.5% | [37.36] | 14.3% | [17.48] | 76.4% | [23.47] | N/A | |
Seniors | 19.6% | [12.23] | 15.6% | [10.75] | 25.3% | [12.70] | N/A | |
Youth | 20.7% | [18.31] | 21.2% | [21.03] | 20.0% | [15.17] | N/A | |
Families | 45.8% | [25.66] | 48.7% | [24.59] | 41.6% | [28.54] | N/A | |
SNAP recipients | 42.5% | [31.51] | 60.0% | [26.61] | 22.4% | [24.75] | N/A | |
WIC recipients | 29.9% | [26.32] | 34.2% | [29.36] | 17.0% | [9.90] | N/A | |
Accepted forms of payment | ||||||||
Cash | 20 | 100% | 11 | 100% | 7 | 100% | 2 | 100% |
Credit cards | 19 | 95% | 10 | 91% | 7 | 100% | 2 | 100% |
Debit cards | 20 | 100% | 11 | 100% | 7 | 100% | 2 | 100% |
Checks | 9 | 45% | 2 | 18% | 5 | 71% | 2 | 100% |
EBT (SNAP/food stamps) | 20 | 100% | 11 | 100% | 7 | 100% | 2 | 100% |
WIC | 12 | 60% | 8 | 73% | 2 | 29% | 2 | 100% |
Store credit | 8 | 40% | 6 | 55% | 2 | 29% | 0 | 0% |
ApplePay/Android Pay/Google Wallet | 7 | 35% | 4 | 36% | 1 | 14% | 2 | 100% |
None | 1 | 5% | 1 | 9% | 0 | 0% | 0 | 0% |
Gift Cards | 2 | 10% | 1 | 9% | 1 | 14% | 0 | 0% |
Participate in NYC DOHMH healthy retail programs | ||||||||
Shop Healthy NYC | 1 | 5% | 1 | 9% | 0 | 0% | 0 | 0% |
FRESH | 2 | 10% | 2 | 18% | 0 | 0% | 0 | 0% |
Other: | 3 | 15% | 1 | 9% | 2 | 29% | 0 | 0% |
N/A | 1 | 5% | 0 | 0% | 0 | 0% | 1 | 50% |
None | 12 | 60% | 7 | 64% | 5 | 71% | 0 | 0% |
Don’t know | 1 | 5% | 0 | 0% | 0 | 0% | 1 | 50% |
Sell locally produced foods | ||||||||
Yes | 16 | 80% | 7 | 64% | 7 | 100% | 2 | 100% |
No | 2 | 10% | 2 | 18% | 0 | 0% | 0 | 0% |
Not sure | 2 | 10% | 2 | 18% | 0 | 0% | 0 | 0% |
If so, which locally produced foods offered | ||||||||
Dairy | 13 | 65% | 6 | 55% | 6 | 86% | 1 | 50% |
Fruits | 17 | 85% | 9 | 82% | 6 | 86% | 2 | 100% |
Vegetables | 16 | 80% | 7 | 64% | 7 | 100% | 2 | 100% |
Meat/fish | 12 | 60% | 5 | 45% | 5 | 71% | 2 | 100% |
Other: | 4 | 20% | 2 | 18% | 1 | 14% | 1 | 50% |
Sources of food products | ||||||||
Food wholesaler | 12 | 60% | 5 | 45% | 6 | 86% | 1 | 50% |
Food distribution center | 11 | 55% | 7 | 64% | 3 | 43% | 1 | 50% |
Warehouse club | 3 | 15% | 1 | 9% | 2 | 29% | 0 | 0% |
A middle man or independent delivery person | 9 | 45% | 6 | 55% | 2 | 29% | 1 | 50% |
Directly from a food supplier or manufacturer | 16 | 80% | 8 | 73% | 6 | 86% | 2 | 100% |
Small food producer (including farmers and small specialty businesses) | 12 | 60% | 4 | 36% | 7 | 100% | 1 | 50% |
Factors influencing food product selection, means [SD]b | ||||||||
Consumer demand | 4.7 | [0.99] | 4.6 | [1.21] | 4.7 | [0.76] | 5.0 | 0 |
Owner or store HQ suggestion | 3.6 | [1.43] | 3.5 | [1.57] | 3.7 | [1.37] | 4.0 | [1.41] |
Written agreement or contract with supplier | 2.2 | [1.33] | 1.8 | [1.32] | 2.8 | [1.48] | 2.5 | [0.71] |
Supplier discount | 3.4 | [1.23] | 3.2 | [1.47] | 3.9 | [0.69] | 2.5 | [0.71] |
Volume of sales or profit margin | 4.1 | [1.24] | 4.3 | [1.19] | 3.7 | [1.51] | 4.5 | [0.71] |
Industry data | 3.8 | [1.11] | 4.1 | [0.93] | 3.1 | [1.22] | 4.5 | [0.71] |
Whether supplier will stock the product | 1.8 | [1.37] | 1.6 | [1.33] | 2.5 | [1.73] | 1.5 | [0.71] |
Whether supplier will create a planogram for the product category | 1.5 | [0.82] | 1.7 | [1.12] | 1.3 | [0.50] | 1.0 | 0 |
Available shelf space | 3.2 | [1.50] | 3.4 | [1.65] | 3.4 | [0.98] | 1.0 | 0 |
Product category | 3.2 | [1.23] | 3.4 | [1.51] | 2.7 | [0.76] | 4.0 | 0 |
Product brand | 3.2 | [1.20] | 3.1 | [1.54] | 3.0 | [0.82] | 4.0 | 0 |
Displays, signs, or shelf tags provided by supplier | 1.8 | [1.07] | 2.1 | [1.46] | 1.6 | [0.53] | 1.5 | [0.71] |
Promotion in a store circular, on store website, store radio, or local media (cooperative advertising) | 3.6 | [1.39] | 3.7 | [1.56] | 3.9 | [1.07] | 2.0 | 0 |
Packaging | 2.8 | [1.20] | 3.2 | [1.20] | 2.6 | [1.27] | 2.0 | 0 |
“Very important” to offer the following: | ||||||||
Quality of food | 19 | 95% | 10 | 91% | 7 | 100% | 2 | 100% |
Availability of food (variety, brands) | 17 | 85% | 9 | 82% | 6 | 86% | 2 | 100% |
Competitive prices | 15 | 75% | 8 | 73% | 5 | 71% | 2 | 100% |
Good customer service | 18 | 90% | 9 | 82% | 7 | 100% | 2 | 100% |
Convenient business hours | 18 | 90% | 10 | 91% | 6 | 86% | 2 | 100% |
Store cleanliness | 19 | 95% | 10 | 91% | 7 | 100% | 2 | 100% |
N | 20 | 11 | 7 | 2 | ||||