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Table 3 Results from direct comparison tasks a

From: Adolescent perceptions of dissuasive sticks: a web survey among 16–20 year olds in Norway

  Standard White Min. life lost Smoking kills Yellow Green No difference
Which cigarette has the best taste? % % % % % % %
Total sample (N = 241) 25.3 33.6 1.2 0.4 2.1 1.7 35.7
 Gender
  Female 22.5 38.5 0.6 0.6 1.8 2.4 33.7
  Male 31.0 22.5 2.8 0.0 2.8 0.0 40.8
 Susceptible to smokingb
  No 17.2 36.1 0.8 0.0 0.8 1.6 43.4
  Yes 34.1 31.7 1.2 0.0 1.2 2.4 29.3
 Current smoking
  No 24.0 34.3 1.0 0.0 1.0 2.0 37.7
  Yes** 32.4 29.7 2.7 2.7 8.1 0.0 24.3
 Current snus use
  No 24.4 31.7 1.1 0.0 2.8 1.7 38.3
  Yes 27.9 39.3 1.6 1.6 0.0 1.6 27.9
Which cigarette would you want to try?
Total sample (N = 249) 22.5 43.0 6.8 0.8 2.0 5.6 19.3
 Gender
  Female 20.6 50.9 4.6 0.6 2.3 2.9 18.3
  Male*** 27.4 23.3 12.3 1.4 1.4 12.3 21.9
 Susceptible to smokingb
  No 17.2 39.1 7.0 0.8 2.3 2.3 31.3
  Yes** 33.7 43.4 4.8 1.2 1.2 7.2 8.4
 Current smoking
  No 23.7 40.8 6.2 0.9 1.9 4.3 22.3
  Yes* 15.8 55.3 10.5 0.0 2.6 13.2 2.6
 Current snus use
  No 25.7 40.6 6.4 0.5 2.7 3.2 20.9
  Yes* 12.9 50.0 8.1 1.6 0.0 12.9 14.5
Which cigarette looks more harmful?
Total sample (N = 277) 2.5 0.4 18.4 1.8 22.4 43.3 11.2
 Gender
  Female 1.6 0.5 19.2 1.0 23.8 43.0 10.9
  Male 4.8 0.0 16.9 3.6 18.1 44.6 12.0
 Susceptible to smokingb
  No 3.5 0.0 16.1 2.1 17.5 44.8 16.1
  Yes 1.1 0.0 20.2 2.1 24.5 45.7 6.4
 Current smoking
  No 2.5 0.0 17.7 2.1 20.3 45.1 12.2
  Yes* 2.5 2.5 22.5 0.0 35.0 32.5 5.0
 Current snus use
  No 2.4 0.5 19.0 1.9 20.5 44.3 11.4
  Yes 3.0 0.0 16.4 1.5 28.4 40.3 10.4
  1. Chi square group differences: *: p < .05; **: p < .01; ***: p < .001. a Each section shows results from 4 independent analyses
  2. bSmokers are not included in the susceptible to smoking analysis