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Table 2 Average appeal score overall and in segments (scale: 0–11)

From: Adolescent perceptions of dissuasive sticks: a web survey among 16–20 year olds in Norway

  Cork tip White tip Min. life lost Smoking kills Yellow Green
Overall mean appeal scorea 4.54 4.74 3.58 3.78 2.61 2.39
Mean appeal score in segments
 Gender
  Female 4.59 4.94 3.34 3.69 2.46 2.40
  Male 4.37 4.31 4.15 3.95 3.01 2.37
 Age groups
  16–18 4.49 4.73 4.10* 4.07 2.80 2.53
  18–21 4.58 4.78 3.12 3.52 2.45 2.28
 Smoking susceptibility
  Yes 5.44*** 5.35*** 3.90 4.17** 2.87** 2.57*
  No 3.18 3.64 3.22 3.10 2.05 1.90
 Current smoking
  Yes 7.40*** 7.45*** 4.13 5.33*** 4.10*** 3.82***
  No 4.06 4.31 3.49 3.52 2.37 2.16
 Current snus use
  Yes 5.85*** 6.28*** 3.89 4.45* 2.77** 3.03
  No 4.13 4.28 3.48 3.57 2.57 2.20
  1. at-test (paired samples): p < .001 between standard and all dissuasive designs, p < .001 between white and all dissuasive designs, p < .001 between yellow and textual dissuasive, p < .001 between green and textual dissuasives, p < .001 between min. Life lost and colour dissuasives. No sign. Difference between standard and white, between yellow and green, or between min. Life lost and smoking kills
  2. *: ANOVA, p < 0.05. **: ANOVA, p < 0.01. ***: ANOVA, p < 0.001