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Table 2 Average appeal score overall and in segments (scale: 0–11)

From: Adolescent perceptions of dissuasive sticks: a web survey among 16–20 year olds in Norway

 

Cork tip

White tip

Min. life lost

Smoking kills

Yellow

Green

Overall mean appeal scorea

4.54

4.74

3.58

3.78

2.61

2.39

Mean appeal score in segments

 Gender

  Female

4.59

4.94

3.34

3.69

2.46

2.40

  Male

4.37

4.31

4.15

3.95

3.01

2.37

 Age groups

  16–18

4.49

4.73

4.10*

4.07

2.80

2.53

  18–21

4.58

4.78

3.12

3.52

2.45

2.28

 Smoking susceptibility

  Yes

5.44***

5.35***

3.90

4.17**

2.87**

2.57*

  No

3.18

3.64

3.22

3.10

2.05

1.90

 Current smoking

  Yes

7.40***

7.45***

4.13

5.33***

4.10***

3.82***

  No

4.06

4.31

3.49

3.52

2.37

2.16

 Current snus use

  Yes

5.85***

6.28***

3.89

4.45*

2.77**

3.03

  No

4.13

4.28

3.48

3.57

2.57

2.20

  1. at-test (paired samples): p < .001 between standard and all dissuasive designs, p < .001 between white and all dissuasive designs, p < .001 between yellow and textual dissuasive, p < .001 between green and textual dissuasives, p < .001 between min. Life lost and colour dissuasives. No sign. Difference between standard and white, between yellow and green, or between min. Life lost and smoking kills
  2. *: ANOVA, p < 0.05. **: ANOVA, p < 0.01. ***: ANOVA, p < 0.001