Unhealthy food and non-alcoholic beverage advertising on children’s, youth and family free-to-air and digital television programmes in Thailand

Table 1 Mean rate of all and food advertisements by channel

Channel	Total ads	Mean rate of advertisements (ads per channel-hour) (SD)					Ratio core: non-core
Channel	Total ads	Total	Food	Non-core foods	Core foods	Miscellaneous foods	Ratio core: non-core
Free TV	3240	9.4 (18.8)	4.0 (8.4)	2.9 (6.5)	0.2 (0.5)	0.9 (2.1)	1:14.5
3	1313	15.3 (22.3)	5.6 (8.1)	3.6 (5.5)	0.3 (0.8)	1.7 (2.6)	1:12
5	296	3.4 (8.1)	1.0 (2.9)	0.6 (1.9)	0.1 (0.5)	0.2 (0.8)	1:6
7	1109	12.9 (23.9)	6.2 (11.6)	4.7 (9.0)	0.1 (0.5)	1.4 (2.8)	1:47
MCOT	522	6.1 (14.3)	3.0 (7.8)	2.6 (6.9)	0.1 (0.3)	0.3 (1.1)	1:26
Digital TV	7838	15.6 (13.0)	1.4 (4.0)	1.0 (3.4)	0.0 (0.5)	0.4 (1.0)	1:22
3 Family	3005	17.9 (17.6)	2.3 (4.0)	1.5 (2.6)	0.1 (0.8)	0.7 (1.4)	1:15
LOCA	2343	13.9 (7.9)	0.7 (1.6)	0.4 (1.5)	0.0 (0.0)	0.3 (0.7)	N/A
MCOT Family	2490	14.8 (11.4)	1.1 (5.3)	1.0 (5.0)	0.0 (0.2)	0.1 (0.4)	1:33

Core foods are healthy and nutrient dense and recommended for daily consumption; non-core foods are unhealthy and high in undesirable nutrients such as high fat, refined sugars, and salt

ISSN: 1471-2458