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Table 3 Mean (sd.) (unadjusted) subsequent and usual FV consumption in male and female consumers in response to the ‘1 of you 5-a-day’ label and the ‘3 of your 5-a-day’ label (N = 194)

From: 5-a-day fruit and vegetable food product labels: reduced fruit and vegetable consumption following an exaggerated compared to a modest label

  Label type Usual FV consumption Subsequent FV consumption
Females 1 of your 5-a-day (N = 53) 2.5 (2.1) 2.7 (2.3)
3 of your 5-a-day (N = 51) 2.4 (1.9) 2.3 (1.8)
Males 1 of your 5-a-day (N = 44) 2.0 (1.9) 1.8 (1.4)
3 of your 5-a-day (N = 46) 1.5 (1.5) 1.2 (1.1)