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Table 2 Mean (sd.) (unadjusted) subsequent and usual FV consumption in high and low FV consumers in response to the ‘1 of you 5-a-day’ label and the ‘3 of your 5-a-day’ label (N = 194)

From: 5-a-day fruit and vegetable food product labels: reduced fruit and vegetable consumption following an exaggerated compared to a modest label

  Label type Usual FV consumption Subsequent FV consumption
Low usual FV consumers 1 of your 5-a-day (N = 60) 1.0 (0.8) 1.5 (1.5)
3 of your 5-a-day (N = 63) 0.9 (0.8) 1.3 (1.5)
High usual FV consumers 1 of your 5-a-day (N = 37) 4.4 (1.5) 3.7 (1.9)
3 of your 5-a-day (N = 34) 4.0 (1.1) 2.6 (1.5)