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Table 1 Exposure variables and associated follow-up survey items

From: Examining diffusion to understand the how of SASA!, a violence against women and HIV prevention intervention in Uganda

Exposure Variables Survey itema Categories of exposurea:
Intervention exposure
Communication materials How many times have you seen any of these materials about violence against women and relationships between men and women?” (the interviewer showed them a card with illustrations of SASA! posters, comics, picture cards, information sheets). Categorical variable:
- 0-1 (reference group)
−2-5
- > 5
Mid media How many times have you been to a SASA!/CEDOVIP film, drama or listened to an audio play in your community about violence against women and relationships between women and men? Categorical variable:
-never (reference group)
-once
-a few 2-5
-many > 5
Interpersonal communication
-at discussion activity w/ change agent
How many times have you been to an activity or quick chat in your community where you looked at one of the SASA!/CEDOVIP materials (poster, comic, or picture card, etc) and talked about violence against women and relationships between women and men?
-Sought CA advice How many times have you sought advice from a SASA! community activist? Binary variable
-never (reference group)
−1 or more times
Interpersonal Communication with different social network members:
-Talked with Elders I) Have you talked with your parent about SASA!? If yes: II) How many times? Categorical variableb:
-low (0-2 times) (reference group)
-medium (3-5 times)
-high (> 5 times)
  I) Have you talked with your in-law about SASA!? If yes: II) How many times?  
  I) Have you talked with an elder about SASA!? If yes: II) How many times?  
-Talked with Peers I) Have you talked with a friend about SASA!? If yes: II) How many times?  
I) Have you talked with a neighbour about SASA!? If yes: II) How many times?  
-Talked with Partner I) Have you talked with your partner about SASA!? If yes: II) How many times?  
Multi-channel exposure How many times have you seen any of these materials about violence against women and relationships between men and women?” (the interviewer showed them a card with illustrations of SASA! materials). Categorical variable:
-materials (mass media) exposure only
(reference group)
-low ‘multi-channel’ exposure (exposed 1-4 times to activities and/or dramas/films)
-high ‘multi-channel’ exposure (exposed > 5 times to activities and/or dramas/films)
  How many times have you been to a SASA!/CEDOVIP film, drama or listened to an audio play in your community about violence against women and relationships between women and men?
  How many times have you been to an activity or quick chat in your community where you looked at one of the SASA!/CEDOVIP materials (poster, comic, or picture card, etc) and talked about violence against women and relationships between women and men?
  1. aTo measure dose-response relationships frequency of exposure was captured using 4 categories: never, once, a few times (2-3), or many times (5+). Some variables were re-coded or re-categorised for statistical reasons for the regression analysis
  2. bComposite frequencies based on frequencies with which they spoke to each type of person