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Table 4 Gross and Per Capita Impressions* of Cumulative Alcohol Appearances by Type, Match Period, Population Group and Match

From: Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising

     Gross Impressions (in millions) Per Capita
  Match Alcohol content Pop. Group End of 1st half End of 2nd half End of 1st extra End of 2nd extra End of penalties Total (any alc.) End of 1st half End of 2nd half End of 1st extra End of 2nd extra End of penalties Total (any alc.)
Quarter final Poland v Portugal Probably 18+ 168.8 437.5 593.8 787.6 981.4 2.7 7.1 9.6 12.7 15.9
4–17 12.7 33.3 45.0 60.2   75.4 1.2 3.2 4.3 5.7 7.1
The best in the world 18+ 81.3 156.3 175 193.8 981.4 1.3 2.5 2.8 3.1 15.9
4–17 6.4 12.2 13.7 15.2   75.4 0.6 1.2 1.3 1.4 7.1
Wales v Belgium Probably 18+ 250.7 672.4 829.3 4.1 10.9 13.4
4–17 20.4 53.8 71.3 1.9 5.1 6.7
The best in the world 18+ 68.4 156.9 829.3 1.1 2.6 13.4
4–17 5.6 13.0 71.3 0.5 1.2 6.7
Germany v Italy Probably 18+ 292.3 691.9 945.3 1257.1 1880.8 2114.7 4.7 11.2 15.3 20.3 30.4 34.2
4–17 22.1 53.4 72.5 97.0 145.0 163.3 2.1 5.1 6.9 9.2 13.7 15.5
The best in the world 18+ 68.2 185.2 204.6 233.9 233.9 2114.7 1.1 3 3.3 3.8 3.8 34.2
4–17 5.3 14.5 16.0 18.3 18.3 163.3 0.5 1.4 1.5 1.7 1.7 15.5
France v Iceland Probably 18+ 14.2 92.3 92.3 0.2 1.5 1.5
4–17 1.1 6.9 6.9 0.1 0.7 0.7
The best in the world 18+ 0 0 92.3 0 0 1.5
4–17 0 0 6.9 0 0 0.7
Semi final Portugal v Wales Probably 18+ 196.8 682.7 828.5 4.5 11 13.4
4–17 13.9 31.0 41.7 1.3 2.9 3.9
The best in the world 18+ 65.5 145.8 828.5 1.1 2.4 13.4
4–17 4.8 10.7 41.7 0.5 1.0 3.9
Germany v France Probably 18+ 279.3 682.7 889.6 4.5 11 14.4
4–17 26.5 64.3 84.4 2.5 6.1 8.0
The best in the world 18+ 93.1 206.9 889.6 1.5 3.3 14.4
4–17 9.0 20.1 84.4 0.9 1.9 8.0
Final Portugal v France Probably 18+ 308.5 848.2 1105.3 1400.9 1696.5 5 13.7 17.9 22.6 27.4
4–17 27.0 74.4 96.9 121.7 147.6 2.6 7.0 9.2 11.5 14.0
The best in the world 18+ 115.7 218.5 244.2 295.6 1696.5 1.9 3.5 3.9 4.8 27.4
4–17 10.1 19.2 21.4 25.9 147.6 1.0 1.8 2.0 2.5 14.0
  1. *Calculations are based on Mid-year population estimates for the UK, which is 10.6 million people for population 4 to 17 years old, and 61.9 million for people over 18 years old