| Cigarette images | E-cigarette images | ||||||
---|---|---|---|---|---|---|---|---|
% who mentioned | Total (n = 5387) | Current user (n = 550) | Former user (n = 655) | Never user (n = 4182) | Total | Current user | Former user | Never user |
Synonym | 17.5 | 32.4 | 25.8 | 14.8 | 19.6 | 29.0 | 27.2 | 17.6 |
Disgust | 23.0 | 15.9 | 18.5 | 24.4 | 13.5 | 2.8 | 9.3 | 15.2 |
Risky | 35.4 | 19.8 | 24.8 | 38.5 | 11.0 | 3.6 | 4.1 | 12.7 |
Addiction | 4.9 | 7.1 | 6.9 | 4.4 | 3.9 | 1.8 | 2.8 | 4.2 |
Relaxing/ Satisfaction | 2.6 | 8.1 | 6.2 | 1.5 | 1.2 | 6.2 | 1.5 | 0.7 |
Safer than cigarettes | – | – | – | – | 5.3 | 7.9 | 5.4 | 5.0 |
Same/worse than cigarette | – | – | – | – | 3.8 | 0.6 | 2.6 | 4.3 |
Other | 18.3 | 18.5 | 18.5 | 18.3 | 45.6 | 48.4 | 49.2 | 44.8 |