| Cigarette images | E-cigarette images | ||||||
---|---|---|---|---|---|---|---|---|
% who mentioned | Total (n = 5389) | Current smoker (n = 1184) | Former smoker (n = 1520) | Never smoker (n = 2683) | Total | Current smoker | Former smoker | Never smoker |
Synonym | 17.5 | 32.8 | 16.4 | 14.2 | 19.6 | 24.5 | 18.7 | 18.8 |
Disgust | 23.0 | 6.8 | 21.7 | 27.8 | 13.5 | 6.0 | 13.9 | 15.2 |
Risky | 35.4 | 13.7 | 34.6 | 41.4 | 11.0 | 3.5 | 10.9 | 12.9 |
Addiction | 4.9 | 9.5 | 5.5 | 3.4 | 3.9 | 2.3 | 4.3 | 4.0 |
Relaxing/ Satisfaction | 2.6 | 12.6 | 2.1 | 0.3 | 1.2 | 2.3 | 0.8 | 1.2 |
Safer than cigarettes | – | – | – | – | 5.3 | 6.2 | 4.7 | 5.3 |
Same/worse than cigarette | – | – | – | – | 3.8 | 2.4 | 3.2 | 4.4 |
Other | 18.3 | 26.1 | 20.8 | 15.1 | 45.6 | 54.7 | 47.2 | 42.5 |