Table 4 Average total shelf facings and marketing techniques per cereal for all four weeks for all five supermarkets according to cereal healthfulness
From: Less healthy breakfast cereals are promoted more frequently in large supermarket chains in Canada
Healthier cereals | Less healthy cereals | Total cereals | t-test | ||
|---|---|---|---|---|---|
X (SD) | X (SD) | X (SD) | t(df) | p value | |
Shelf facings | 6.53 (7.29) | 12.23 (15.74) | 6.0 (14.24) | −4.28 (280.8) | 0.001 |
End cap displays | 0.16 (.52) | 0.24 (0.69) | 0.0 (0.65) | −0.88 (303) | 0.382 |
Mid-aisle displays | 0.44 (1.02) | 0.27 (0.87) | 0.0 (0.91) | 1.35 (119.4) | 0.181 |
Special pricing signage | 1.75 (2.03) | 1.99 (1.97) | 1.0 (1.98) | −0.942 (303) | 0.347 |