Dilemma between health and environmental motives when purchasing animal food products: sociodemographic and nutritional characteristics of consumers

Table 1 Percentage of participants who presented a dilemma towards the choice of meat, fish and dairy products (N = 22,935, NutriNet-Santé study, 2013)

	Meat		Fish		Dairy products
	Strongly agree/agree (%)	Dilemma (%)	Strongly agree/agree (%)	Dilemma (%)	Strongly agree/agree (%)	Dilemma (%)
Implicit approach
I purchase [meat/fish/dairy products] for health issues	91.60	20.77^a	86.24	19.55^a	75.14	8.32^a
I avoid purchasing [meat/fish/dairy products] for environmental issues	25.60	20.77^a	24.42	19.55^a	11.69	8.32^a
Explicit approach
I am torn between purchasing [meat/fish/dairy products] to follow dietary guidelines or limit purchase for environmental issues		31.94		31.75		14.79
Composite variable^b		12.01		13.09		4.64

^aPercentage of participants who answered “strongly agree/agree” to the two questions “I purchase [meat/fish/dairy products] for health issues” and “I avoid purchasing [meat/fish/dairy products] for environmental issues”
^bPercentage of participants who presented a dilemma in both implicit and explicit approaches