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Table 5 Reform perspectives given in the stakeholder discussions of sports betting in major Australian newspapers

From: A comparative content analysis of media reporting of sports betting in Australia: lessons for public health media advocacy approaches

Category

Time Period One + Time Period Two Totals N = 241 (%)a

Time Period One: Dec 1 2012–30 June 2013

N = 114 (%)a

Time Period Two: Sept 1 2015–31 May 2016

N = 127 (%)a

p-value

Positive for regulatory reform of the sports betting industry, its products or promotions

117 (49)

72 (63)

45 (35)

<0.0001 **

(a) Regulatory reform to protect vulnerable sub-populations

57 (24)

41 (36)

16 (13)

<0.0001 **

(b) Regulatory reform to protect the integrity of sport

38 (16)

19 (17)

19 (15)

0.717

(c) Regulatory reform – no specific reason given

22 (9)

12 (11)

10 (8)

0.475

No perspective relating to regulatory reform

81 (34)

25 (22)

56 (44)

<0.0001 **

Mixed views regarding regulatory reform

28 (12)

7 (6)

21 (17)

0.012

Regulatory liberalisation of sports betting

11 (5)

7 (6)

4 (3)

0.267

Endorsed status quo regarding current regulations

4 (2)

3 (3)

1 (0.8)

0.347b

  1. **Statistically significant level < 0.0017
  2. aPercentages rounded to the nearest whole number
  3. bResult of Fisher’s exact test