Table 1 Studies 1 and 2. Stimulus characteristics

Brand

Health

Rest

Brand

Health

Rest

Variable

M (SD)

M (SD)

M (SD)

M (SD)

M (SD)

M (SD)

Size (% of total container)

34.24 (12.56)^a

4.25 (3.38)^b

61.51 (15.04)^c

25.10 (10.90)^d

5.47 (2.88)^b

69.42 (12.21)^c

Complexity (compression ratio)

.22 (.04)^a

.27 (.06)^b

.10 (.02)^c

.26 (.03)^d

.22 (.07)^d

.12 (.02)^e

Brightness (average luminosity)

111.92 (44.07)^a

105.78 (53.48)^a

91.54 (37.22)^a

128.21 (36.87)^a

118.19 (48.83)^a

107.45 (38.19)^a

Contrast (luminosity variance)

59.07 (11.71)^a

48.58 (15.46)^b

54.22 (12.33)^a

59.07 (11.71)^a

46.79 (11.92)^b

52.70 (13.05)^a