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Table 1 Studies 1 and 2. Stimulus characteristics

From: Alcohol consumers’ attention to warning labels and brand information on alcohol packaging: Findings from cross-sectional and experimental studies

  Alcohol (n = 20) Soda (n = 20)
  Brand Health Rest Brand Health Rest
Variable M (SD) M (SD) M (SD) M (SD) M (SD) M (SD)
Size (% of total container) 34.24 (12.56)a 4.25 (3.38)b 61.51 (15.04)c 25.10 (10.90)d 5.47 (2.88)b 69.42 (12.21)c
Complexity (compression ratio) .22 (.04)a .27 (.06)b .10 (.02)c .26 (.03)d .22 (.07)d .12 (.02)e
Brightness (average luminosity) 111.92 (44.07)a 105.78 (53.48)a 91.54 (37.22)a 128.21 (36.87)a 118.19 (48.83)a 107.45 (38.19)a
Contrast (luminosity variance) 59.07 (11.71)a 48.58 (15.46)b 54.22 (12.33)a 59.07 (11.71)a 46.79 (11.92)b 52.70 (13.05)a
  1. Note: Comparisons are between means in the same row. Different superscripts indicate a significant difference between means (p < .05)