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Table 1 Key messages and main contents of the staged early interventions

From: A 3-Arm randomised controlled trial of Communicating Healthy Beginnings Advice by Telephone (CHAT) to mothers with infants to prevent childhood obesity

Time

Main issues/key messages

Main contents

3rd trimester

Breastfeeding and/or formula

“Breast is best”

Breastfeeding guidelines; health benefits of breastfeeding and strategies to overcome barriers associated with breastfeeding

1 month

Breastfeeding and/or formula

“Breast is best”

“Tummy time is fun”

“No solids for me until 6 months”

Rapid response to women with problems initiating breastfeeding after childbirth, especially women who delivered by caesarean section; advice on establishment of breastfeeding pattern; management of problems; “tummy time” for babies

3 months

Breastfeeding and/or formula

Timing of Introduction of solids

“Tummy time is fun”

“No solids for me until 6 months”

Advice on establishment of breastfeeding patterns; management of problems; “tummy time” for babies; introduction of solids after 6 months; encourage mothers going back to work to continue breastfeeding

5 months

Timing of Introduction of solids

Tummy time

“No solids for me until 6 months”

Reinforce breastfeeding pattern; management of problems; “tummy time” for babies; introduction of solids from 6 months; encourage mothers going back to work to continue breastfeeding

9 months

Food serving size, cup feeding/Introduction of cow’s milk

“Only water in my cup”

Encourage sustained breastfeeding; advice on balanced infant feeding, quantity and variety of fruits and vegetables; encourage active play and motor skills development; avoiding TV viewing, introduce cup feeding

12 months

Healthy food choices (no food rewards)/Active Play/TV time

“I eat a variety of fruit and vegetables every day”, “Healthy eating for whole family”

Encourage sustained breastfeeding; advice on balanced infant feeding, quantity and variety of fruits and vegetables; encourage active play and motor skills development; avoiding TV viewing