Table 1 The rate of food advertising by channel, date and time (per hour)
From: The extent and nature of television food advertising to children in Xi’an, China
Total ads | Food ads | Non-core food ads | Food ads with promotional characters | Food ads with premium offers | |
|---|---|---|---|---|---|
Channels | |||||
Central TV channels | 30.9 | 8.8 | 4.1 | 3.3 | 1.1 |
Local TV channels | 15.1 | 3.0 | 1.6 | 1.3 | 0.2 |
Children’s channels | 33.0 | 7.5 | 2.6 | 1.9 | 1.3 |
Non-children’s channels | 26.6 | 7.3 | 4.0 | 3.3 | 0.5 |
Dates | |||||
Weekdays | 29.9 | 6.0 | 2.7 | 2.2 | 0.7 |
Weekends | 27.7 | 8.7 | 4.4 | 3.5 | 0.9 |
Times | |||||
Peak time | 33.0 | 3.2 | 3.3 | 3.5 | 0.9 |
Non-peak time | 27.8 | 7.1 | 3.3 | 3.7 | 0.8 |
Morning | 25.8 | 6.0 | 2.9 | 2.5 | 0.7 |
Afternoon | 28.1 | 7.3 | 3.9 | 2.4 | 0.7 |
Evening | 35.5 | 9.9 | 4.2 | 4.1 | 1.2 |