Skip to main content

Table 1 The rate of food advertising by channel, date and time (per hour)

From: The extent and nature of television food advertising to children in Xi’an, China

  Total ads Food ads Non-core food ads Food ads with promotional characters Food ads with premium offers
Channels
 Central TV channels 30.9 8.8 4.1 3.3 1.1
 Local TV channels 15.1 3.0 1.6 1.3 0.2
 Children’s channels 33.0 7.5 2.6 1.9 1.3
 Non-children’s channels 26.6 7.3 4.0 3.3 0.5
Dates
 Weekdays 29.9 6.0 2.7 2.2 0.7
 Weekends 27.7 8.7 4.4 3.5 0.9
Times
 Peak time 33.0 3.2 3.3 3.5 0.9
 Non-peak time 27.8 7.1 3.3 3.7 0.8
 Morning 25.8 6.0 2.9 2.5 0.7
 Afternoon 28.1 7.3 3.9 2.4 0.7
 Evening 35.5 9.9 4.2 4.1 1.2
  1. Ads advertisements