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Table 1 The intercept survey questions asked during kJ labelling, only period and kJ labelling with social marketing period, respectively

From: The Effect of Energy Labelling on Menus and a Social Marketing Campaign on Food-Purchasing Behaviours of University Students

Screening and demographic questions Intercept interview questions
kJ Labelling, only kJ labelling with social marketing campaign
• Are you aged between 19 and 24 years (inclusive) today?
• Are you a full time or part time student at this university?
• What Faculty are you currently studying in?
• What year are you currently enrolled in?
• How many times IN A WEEK do you usually eat from this outlet?
• Were you aware of any nutritional information at the outlet?
• Where is the observed nutritional information located?
• Can you recall the observed specific nutritional information at the outlet?
• How does the nutritional information on site influence your food choice?
• What did you buy?
• Was this choice influenced by the energy labelling?
• What do you anticipate will be the impact of these menu labelling changes in Manning Grill?
• What do you think about the Kilojoule labelling? Do you:
- Like
- Dislike
• Recall the location of any recent advertising regarding Kilojoule food and drink labelling
• Describe any advertising you had seen or heard.
• Look at these marketing stimuli (bar top screen, placemats, poster, and flyers). Have you seen or heard different elements of the KJ labelling marketing campaign?
• After viewing all the campaign stimuli, what do you think is the main message of the campaign?
• How does the nutritional information (in the marketing campaign stimuli) on site influence your food choice? (Select as many as apply).
• What did you buy?
• Was this choice influenced by the (marketing campaign stimuli) of energy labelling?
• What is your impression of the Kilojoule labelling campaign? (Have you found this campaign informative/necessary/believable/relevant to you?)