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Table 5 Attitudes of the students towards the marketing strategies used by the manufacturers to promote unhealthy snacks (n = 533)a

From: Use of food labels by adolescents to make healthier choices on snacks: a cross-sectional study from Sri Lanka

Information given on labels of packaged snacks is trustworthy, if Strongly agree Agree Disagree Strongly disagree
% % % %
- Has a popular brand name 15.0 48.8 30.2 6.0
- Advertised frequently on media 3.9 5.9 66.6 23.6
- Marketed as ‘imported’ 9.2 28.0 49.5 13.3
- Marketed as ‘expensive’ 10.5 54.6 28.1 6.8
- Endorsed by a celebrity 6.2 3.5 41.1 49.2
- A sports star is portrayed 4.1 7.1 51.4 37.4
  1. aOf the 542 in the sample, 9 students were excluded as they did not read labels at all