Table 5 Attitudes of the students towards the marketing strategies used by the manufacturers to promote unhealthy snacks (n = 533)a
Information given on labels of packaged snacks is trustworthy, if | Strongly agree | Agree | Disagree | Strongly disagree |
|---|---|---|---|---|
% | % | % | % | |
- Has a popular brand name | 15.0 | 48.8 | 30.2 | 6.0 |
- Advertised frequently on media | 3.9 | 5.9 | 66.6 | 23.6 |
- Marketed as ‘imported’ | 9.2 | 28.0 | 49.5 | 13.3 |
- Marketed as ‘expensive’ | 10.5 | 54.6 | 28.1 | 6.8 |
- Endorsed by a celebrity | 6.2 | 3.5 | 41.1 | 49.2 |
- A sports star is portrayed | 4.1 | 7.1 | 51.4 | 37.4 |