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Table 2 Percentage of advertisements for foods and beverages on Mexican TV, by season, day, audience, type of program and nutritional quality

From: Nutritional quality of foods and non-alcoholic beverages advertised on Mexican television according to three nutrient profile models

Variables Number* Percent
Season
 School 1754 68.9
 Average of advertisements per day 291.3  
 Vacation 792 31.1
 Average of advertisements per day 112.7  
Day
 Weekday 1292 50.7
 Average of advertisements per day 258.4  
 Weekend 1254 49.2
 Average of advertisements per day 627  
Audience
 General 2217 87.0
 12 years and older 329 12.9
Type of program
 Sports 140 5.5
 Soap opera 514 20.1
 Cartoons 348 13.6
 Entertainment 525 20.6
 Movies 725 28.4
 Other 294 11.5
Nutritional quality
 Mexican criteria§
 Healthier products 910 35.7
 Less healthy products 1639 64.3
WHO Europe ¶
 Healthier products 429 16.8
 Less healthy products 2117 83.1
UKNPM **
 Healthier products 540 21.2
 Less healthy products 2006 78.7
 Total 2,546 100.0
  1. *n = 2,546 advertisements. † Official calendar Secretary of public Education of Mexico [36]. ‡Federal regulation law on radio and television [37]. §Guidelines, Ministry of Health of Mexico [24]. ¶WHO Regional Office for Europe nutrient profile model [28]. ** United Kingdom Nutrient Profile Model [29]