Table 2 Percentage of advertisements for foods and beverages on Mexican TV, by season, day, audience, type of program and nutritional quality
Variables | Number* | Percent |
|---|---|---|
Season † | ||
School | 1754 | 68.9 |
Average of advertisements per day | 291.3 | |
Vacation | 792 | 31.1 |
Average of advertisements per day | 112.7 | |
Day | ||
Weekday | 1292 | 50.7 |
Average of advertisements per day | 258.4 | |
Weekend | 1254 | 49.2 |
Average of advertisements per day | 627 | |
Audience ‡ | ||
General | 2217 | 87.0 |
12 years and older | 329 | 12.9 |
Type of program | ||
Sports | 140 | 5.5 |
Soap opera | 514 | 20.1 |
Cartoons | 348 | 13.6 |
Entertainment | 525 | 20.6 |
Movies | 725 | 28.4 |
Other | 294 | 11.5 |
Nutritional quality | ||
Mexican criteria§ | ||
Healthier products | 910 | 35.7 |
Less healthy products | 1639 | 64.3 |
WHO Europe ¶ | ||
Healthier products | 429 | 16.8 |
Less healthy products | 2117 | 83.1 |
UKNPM ** | ||
Healthier products | 540 | 21.2 |
Less healthy products | 2006 | 78.7 |
Total | 2,546 | 100.0 |