Table 2 Sensitivity analysis parameters and results
Variable | Probability | Relative probability of purchase in the optimal location compared to the worst locationa | |||
|---|---|---|---|---|---|
Convenience shopper | 18.3 (half) | 1.97 | |||
65.2 (double) | 5.01 | ||||
Always SSB | 25 | 3.50 | |||
Horizontal and Vertical effects | Vertical (double) | Horizontal (double) | 3.47 | ||
Shelf 1 (top) | 17.4 | Cooler 1 | 19.2 | ||
Shelf 2 | 17.8 | Cooler 2 | 18.2 | ||
Shelf 3 | 17.6 | Cooler 3 | 17.2 | ||
Shelf 4 | 17.0 | Cooler 4 | 16.2 | ||
Shelf 5 | 16.0 | Cooler 5 | 15.2 | ||
Shelf 6 | 14.4 | Cooler 6 (back) | 14.2 | ||
Vertical (half) | Horizontal (half) | 2.51 | |||
Shelf 1 (top) | 17.1 | Cooler 1 | 17.3 | ||
Shelf 2 | 16.9 | Cooler 2 | 17.0 | ||
Shelf 3 | 16.9 | Cooler 3 | 16.8 | ||
Shelf 4 | 16.7 | Cooler 4 | 16.5 | ||
Shelf 5 | 16.5 | Cooler 5 | 16.3 | ||
Shelf 6 | 16.1 | Cooler 6 (back) | 16.0 | ||